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In 2001, General Motors needed a revival and Bob Lutz was anointed The One. It was widely accepted that if anyone could breathe life into a struggling car company, it was him.

Fast-forward seven years, and GM is in the midst of a possible government bailout while its stock price sinks faster than a HUMMER's gas gauge on the freeway. It would seem that Maximum Bob's legendary straight-talking reputation for taking no prisoners and slicing through corporate red tape hasn't produced the results his supporters expected.

So if Bob Lutz can't save Detroit, who can? Steve Jobs, that's who. At least that's what Pulitzer Prize-winning Thomas Friedman says in his New York Times column. While some might be averse to the company, its products and/or its leader, Apple has made a ton of money while re-defining the computer, music and mobile phone industries. Isn't innovation what Detroit needs most?

What Friedman proposes is asking Steve Jobs to perform a "national service" for his country by taking reigns of one of Detroit's automakers for a year. The columnist has so much faith in the visionary talents of Jobs, he believes we'll all be lined up for a chance to buy a shiny new Chevrolet iCar. Or a JeepPro. Or a Mercury Lisa.

But we've heard in the past that Apple's CEO has been working for the other teams, so maybe Steve Wozniak could find some time in his schedule.

[Source: The New York Times via MacDailyNews]

NYT columnist calls on Steve Jobs to fix Detroit originally appeared on Autoblog on Wed, 12 Nov 2008 17:01:00 EST. Please see our terms for use of feeds.

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