Apple and Google are rapidly opening a new front in the on-going tech wars, as the two giants move out of your pocket and into your car. For Apple, it's using its CarPlay system, while Google will offer its newly unveiled Android Auto operating system.
Apple's CarPlay infotainment system hasn't made it into a single vehicle yet, and it's already drawing criticism for distracting drivers among safety advocates. The new tech unveiled at the Geneva Motor Show pairs users' iPhones with the car's dashboard display to make calls, dictate messages and listen to music. Some automakers, like Volvo, also let users interact with the HVAC system from the screen.
Apple unveiled its new CarPlay touchscreen infotainment system earlier today, and Volvo has just released a video showing the system in action. The Cupertino tech giant is expected to announce partnerships with Ferrari and Mercedes-Benz to license CarPlay, as well, at the 2014 Geneva Motor Show and will be working with even more manufacturers in the future.
Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.