apeal study


J.D. Power study: consumers prefer new car designs

Consumers like new cars. That's the shocking result of the 2006 J.D. Power and Associates Automotive Performance, Execution and Layout Study, which measures owner "delight" with the design, content, layout and performance of their new vehicles. The 11th annual APEAL (get it?) study found that all-new models or models with an extensive redesign received higher APEAL scores, which are usually linked to better sales and higher profits for carmakers. Porsche, which is at the top of the list for J.D. Power's 2006 Initial Quality Survey, is also the ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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