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Dr. Andy Frank, the "godfather" of the plug-in hybrid

The headline above is what we call a "bait & switch," and it recreates the feeling I got when I approached the AMPLE Motion booth at the AltCar Expo. AMPLE, a new company incorporated on Earth Day this year, is trying an unusual strategy to get the word out about its plug-in hybrid vehicles that are scheduled to arrive in 2010: super deep pre-order discounts. While the company's 2010 R300 plug-in truck will normally cost $75,000, the first thirty people to pre-order will be on the hook for o

If you've never heard Dr. Andy Frank, from UC Davis, speak about plug-in hybrids, you're in for a treat. Frank, who has been featured on AutoblogGreen quite a few times (highlights include an interview on UC Davis' Team Fate in the Auto X Prize and talking about kicking the oil habit with no sacrifice in lifestyle), is rightly considered one of the fathers of hybrid technology. He's been working on cars and PHEVs for thirty some years and spoke at the Santa Monica Alt Car Expo's Plug-In Technol

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