Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Land Rover and Jaguar aren't exactly setting the sales charts ablaze these days, but the North American President of the British makes is bullish about the future. Automotive News reports that Andy Goss, Jaguar Land Rover North America's new boss claims that Land Rover could hit 50,000 sales by 2012, while Jaguar could crest the 50k mark in annual U.S. sales within the next few years.
Need someone to run a British automaker? Hire a German. Or at least someone who used to work for a German automaker. Rolls-Royce is run by Torsten Müller-Ötvös, a longtime BMW executive. Bentley is headed by Wolfgang Dürheimer, a former Porsche exec. Aston Martin is headed by Ulrich Bez, who worked many years for both BMW and Porsche. Noticing a pattern here?
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