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american honda

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    Report: Honda exec says US market near capacity, could hurt subprime buyers
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    Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it. According to Automotive ...

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    Official: Honda spinning off Acura as stand-alone division in bid to wake up brand
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    Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The ...

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    Sorry, Acura Dealers: V8, RWD reportedly dropped for "low-growth period"
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    2010 Acura ZDX – Click above for high-res image gallery
    In the luxury segment, Acura has always been a bit of a lost puppy: Tempting to bring home and full of rewards to the owner who does, but never quite sure of where it is or where it's supposed to be. Over the past few years, Acura ...

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    Honda celebrates 50 years in America with car and bike show
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    Honda North America 50th Birthday car show - Click above for full gallery
    It's hard to believe, but it's been 50 years since Americans first saw a Honda on these shores. Way back in 1959, Honda opened its first storefront office in Los Angeles with just six employees, and started selling the Honda ...

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    Honda gives Acura its own financial arm
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    2009 Acura TSX – Click above for a high-res image gallery
    The late eighties is when it all happened for Japanese luxury vehicles in North America. But by the time Lexus and Infiniti launched in 1989, Acura was already on the market for three years. Since then, Acura customers in the U.S. ...

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    Could China-built cars "Fit" American Honda's supply needs?
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    In the same Ward's Auto World article that saw American Honda's John Mendel nix the idea of a Honda full-size pickup, he also took some time to discuss the hot-selling Fit subcompact. Released in the US at the perfect time, the Fit and its gaudy fuel economy numbers have won over customers to the ...

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