The American Customer Satisfaction Index finds that automobile brands fell, on average, 3.7 percent to 79 on a 100-point scale when compared to 2014.
American Customer Satisfaction Index
The American Customer Satisfaction Index has released the results of its annual investigation into the automotive industry, and the biggest winners hail from Japan. Although Cadillac is tied with Lexus and Toyota atop the standings with an overall score of 87, just one short year ago the top few automakers – with Buick and Lincoln at the tippy top – hailed from the United States.
The University of Michigan's National Quality Research Center released its American Customer Satisfaction Index today, which found that in general customer satisfaction has slightly increased this year in the automotive industry, and specifically domestic automakers have gained ground on their import competitors. While Lexus leads all brands with a score of 87 out of 100, Cadillac (86), Buick (86) and Lincoln-Mercury (86) all came within spitting distance of Toyota's luxury leader. Toyota and Ho