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    Exclusive: K900 probably won't be last time Kia goes alphanumeric

    This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name. The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean ...

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    Rumormill: Mercedes prepares to overhaul its confusing naming structure

    When it comes to German luxury vehicles, it's always the same old story: BMW and Mercedes-Benz duking it out for first place, with Audi gaining ground while locking down third. So why should it be any different when it comes to naming conventions? BMW has clearly taken the lead for which car ...

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    Report: Land Rover dumping alphanumeric names

    According to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery ...

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    Report: Jaguar to ditch current nameplates for alphanumeric badges?

    An automaker can't make it in the fringe anymore. Everything's going either upmarket or mainstream, and Jaguar has opted primarily for the latter. The company that not so long ago offered essentially one sedan and one two-door is rapidly expanding to a full lineup. So what's the next step? ...

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    Peugeot to ditch numbered nameplates for actual names?

    Peugeot 308 GTI – Click above for high-res image gallery
    Some automakers call their cars by name. Others give them alphanumeric designations. The trouble with the latter is that, if you follow a formula, sooner or later the sequence is going to either run out or repeat itself. That's the ...

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    Report: Kia may lose names, use numbers for future models

    Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in ...

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    Wall Street Journal weighs in on alphanumeric naming

    The Wall Street Journal has finally picked up on the increasingly popular (and entropic) automotive trend that is alphanumeric naming. Writer Gina Chon is less than complementary about the whole business of going from actual word-based name to strings of numbers and letters, going to great lengths ...

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    Sorting out the automotive alphanumeric name-game

    Quick: Is an RX a Lexus, or a Mercedes-Benz? It's a Lexus. What about an XG?* And is the "M" an Acura, BMW, Lincoln, or Nissan? Well, that depends on whom you ask (as explained here, Acura squares off with Lincoln, and here, BMW suing Nissan). Kim Seung-hyun of the JoongAng Daily tries to ...

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    When vehicle naming and cultures collide

    Despite Forbes Magazine curmudgeon Jerry Flint's opinion on Lincoln's naming strategy, there are reasons why automakers use alphanumeric designations  (i.e., G35; MKZ, etc.) instead of giving vehicles' actual names such as Regal, Pinto, etc.TechnoRide's editor Bill Howard points to ...


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