Sergio Marchionne harbors no illusions about Chrysler being in the black for 2010. The Detroit News reports the Chrysler chairman and Fiat CEO stated flat out that a net profit in 2010 isn't likely during an August 23rd tour of a Toledo Jeep plant. Despite recent reports of operating profits from Chrysler, there's still tremendous cost associated with loan interest payments and a lineup of moribund product to turn over. Add to the mix the reintroduction of Fiat automobiles to the U.S. market, an
Connoisseurs of historic Alfa Romeos – which seem to be coming out of the woodwork now that the firm is celebrating its 100th anniversary – will recall that the original Giulietta came in a number of variants. A hatchback like the reincarnated model wasn't one of them, however.
The Alfa Romeo brand is a tough one to pin down... or perhaps it's parent company Fiat that's elusive, or maybe just CEO Sergio Marchionne that refuses to be a fixed target. New Alfa-Abarth-Maserati CEO Harald Wester has said that Alfa's long-term sales target is 500,000 vehicles by 2014. That's a mountainous 400,000-unit increase over 2009 sales, yet the route to the peak of that mountain isn't any clearer than it was in January when Alfa wasn't coming to the U.S., except that Alfa finally has
Anyone who's spent time in a desert climate knows all to well how fast a scorpion can move, and the same can be said of the reborn marque that bears the scorpion as its badge. Not just in terms of the vehicles it produces, but the busy pace which Fiat's tuning division keeps.
You didn't think Alfa Romeo was done celebrating its centenary already, did you? The 100-year-old Italian automaker kicked off the festivities by launching the new Giulietta hatchback, then teamed up with three of Italy's hottest coachbuilders – Bertone, Pininfarina and Zagato – for a trio of mouthwatering concepts. But the party's just started, people.