It's Saturday night and I'm out on the town. My friend – like half of the guys in the room – is eyeing the pretty blond across the bar, but at least he knows he doesn't have to worry about competition from my corner. Because there's a smolderingly hot redhead sitting across the room, and she's stolen all of my attention. Objectively I'd have to admit the blond is the better choice, but there's just something about those fiery crimson locks that make short order of blocking out everything else. It's something that – while I've never been officially part of the club myself – I suspect I share with Alfa Romeo owners around the world.
For decades Alfa Romeo has been coasting by on its image and heritage. Buying an Alfa has long been an irrational choice, motivated by the subjective longing for that indefinable x-factor despite their many objective dynamic flaws. With the new Alfa MiTo, however, that era draws to a close. The MiTo demands no excuses and, drenched though it is with that charm that only redheads Alfas do best, the MiTo doesn't ask that you ignore its flaws because countless manhours have gone into making sure they've been eliminated.
Following earlier speculation, reports now confirm that Alfa Romeo will produce a high-performance version of its new MiTo hatchback that will wear the vaunted GTA badge. The nameplate was historically used on top-of-the-line performance-oriented Alfas, and will make a comeback with the range-topping MiTo.
Pictured above is a rendering of what the GTA could look like. Power will come from the company's 1750cc 230hp turbo four, with variable valve timing and direct injection. Little else is known at this point, but with 230hp, the MiTo GTA promises to leave the less powerful turbocharged 175hp MINI Cooper S behind in its tracks.
That's right, more Alfa Romeo Mi.To media. Hot on the heels of the large batch of high-res pics we got yesterday comes this video of the Mi.To in motion. We see the car both being flogged on a track and driven leisurely around what we presume to be is Italy. What's most impressive is how flat the Mi.To corners through the slalom. The small three-door hatchback appears able to maintain composure with sharp inputs to the steering wheel despite its super short wheelbase. We also get a tour of the Mi.To's interior that looks to be made of high-quality materials and features some interesting design details. Bonus points for whoever can figure out what that chromed lever on the dash does. Check out the video after the jump.
Since revealing exterior shots of its upcoming MiTo hatchback, Alfa Romeo has kept the wraps over the car's interior. Maybe they were still working on the cabin, or maybe they wanted to keep something a mystery until the car's official unveiling this summer. Either way, the cat is apparently out of the bag, with this shot found circulating the internet.
Although the picture is a little grainy and poorly lit, from the looks of things, the MiTo's interior looks like a nice place to be. The center console with its large circular vents closely mirrors that of the 8C Competizione that inspired the MiTo's exterior styling. The dashboard has an intriguing swoosh to it and the steering wheel looks fittingly aggressive and modern, though this example seems to be lacking the manettino switch tipped to come on the more powerful versions.
Alfa Romeo has mounted a concerted campaign to get the public involved in shaping the brand image of its new Mi.To hatchback. One of the earliest steps was to hold an online contest to determine the vehicle's name, but ultimately rejected the winning proposal "Furiosa" in favor of the quirky MiTo nameplate. Since then the Italian automaker took a page out of our favorite playbook by launching the MiTo blog, and most recently held another contest to select the car's badge.
Out of all the proposals, this is the one that won out. The dynamic script that was our first choice came in second, followed by five more proposals that scored farther down the chart. Although we think it was a mistake to ditch the more evocative Furiosa name in the first place, we wonder what people were smoking when they picked this badge. Where's the rest of it? If you think otherwise, voice your opinion in our comments section below.
Hey, the pseudo-video-game as a car ad technique worked well enough for Pontiac, so why shouldn't Alfa Romeo give it a try too? While we think Alfa's take on arcade-style driving enjoyment is clever, it's not quite as cool as the G8's Spy Hunter recreation, which, as children of the era of excess, we were totally smitten with. Regardless, the expert driving Italy's newest hot hatch looks to have had a great time racing through all 11.1 kilometers of the Forest Track stage, which is actually Arjeplog, a town in Lapland, Sweden, and a popular European destination for winter automotive testing. This video makes us wish even more so that an official announcement regarding the Mi.To's hopeful trip across the Atlantic is impending shortly. Follow the jump to watch it.
Newly-installed Alfa Romeo CEO Luca De Meo needs to double the brand's sales to 300,000 units by 2010 to make it profitable, and the Mi.To is central to that goal. Alfa hopes to sell 70,000 to 75,000 units of the junior hatch, which goes on sale in European markets this July starting at Є16,000. Alfa hasn't officially confirmed that the new hatch will make it Stateside, but the Mi.To was reportedly engineered to meet U.S. safety and emissions regulations. While we wait for confirmation, you can check out the high-resolution images in the gallery below, and, as a special treat for all you Alfaphiles out there, a video after the jump.
The Mini is so 2006. VW's new Polo has yet to launch. Neither of those cars matter once you set eyes on the forthcoming hotness from Alfa Romeo. Alfa is coming back to the U.S. market, and while everyone's been ga-ga about the 8C Competizione, supercars just don't support the type of sales volume that Alfa is looking for. Dubbed the MiTo, Alfa's B-car might be the starter kit for the more aspirational supercars that the brand has to offer, but it's no less kickass when taken on its own. Alfa's styling will be new and fresh in the U.S., the brand having been absent from North American shores since the 1990s. There's a little retro in the nose as seen in these renderings from Winding Road, but it's not anywhere near the total homage to the 1960s that the Mini is.
What's underneath the sheetmetal that's alternately voluptuous and crisply creased is a versatile chassis developed before GM took their wad of cash home from Fiat. The MiTo actually shares its platform with the Opel Corsa and the Fiat Grande Punto, both of which have left favorable impressions with reviewers. Power units could run the gamut from a fire breathing turbocharged 1.4-liter gas unit to a 1.9-liter diesel, and a 2.0-liter that kicks out 280 horsepower is also a possibility if a Delta version comes to fruition. As excited as this news makes us, it's going to be a long wait until 2010.
Whether by design or just poor timing, the latest reports have Alfa Romeo presenting its highly-anticipated upcoming MINI rival to local dealers on March 18, just after the Geneva Motor Show where it was expected to debut. Following the first orders that will be taken in Italy in June and initial deliveries in September, the new Alfa hatch will be officially launched at the Paris Motor Show in October.
And now, the moment you've all been waiting for: after scrapping the names Junior and Furiosa, Alfa Romeo will reportedly call its new entry-level model "MITO". The name is a combination of the cities Milano and Turino, where Alfa Romeo and Fiat are respectively based. Pre-production prototypes are just about ready but, according to reports, will have to be destroyed in compliance with new Italian laws – which means we won't be seeing any more Enzo-powered Ferrari 348s up for auction. The production MITO, meanwhile, will offer a range of engines starting with the base 1.4-liter four producing 95 or 105 horsepower, followed by turbocharged versions with 135 or 165 hp, topped by a 230-hp 1.8-liter turbo and a 120-hp 1.6-liter JTDM turbodiesel. A host of electronic wizardry will be offered, including a Ferrari-style Mannetino switch on the steering wheel, stability control, and Alfa's Q2 electronic differential, all in a package designed to ape the 8C Competizione – not a bad place to start.
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