The Wall Street Journal is reporting that General Motors is on the verge of naming current US sales chief, Alan Batey, as the new global head of the Chevrolet brand. Batey has been accruing relevant international experience with GM for quite some time now, holding executive management positions in Europe, Korea, the Middle East and the US before getting this latest nod as Chevy's global leader.
According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further speculation that it was more than just a botched sponsorship deal with sports team Manchester United that led to the global marketing boss' demise.
Ewanick's other high-profile decisions at GM included
HUMMER is going down under. GM Holden Executive Director Sales, Marketing and Aftersales (say that ten times fast), Alan Batey, just made the announcement at the Australian International Motor Show in Sydney. After announcing 16 other new models that will be arriving for 2007 and beyond, Holden pulled back a huge curtain to give Australians their first glimpse of the HUMMER H3.