Last month Ford's Jim Farley made waves at the CES when it was reported he told show attendees, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone." Farley and Ford later partially retracted and clarified that statement.
Automakers are obtaining location data through real-time navigation functions and other on-board location services and storing it for varying lengths of time. They need to provide motorists with more information on how and why they're collecting and sharing data, according to a report released Monday.