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21Rearview Couture: Auto air freshners are $50M business

The cash register says $50 million dollars went into the car freshener business last year – an $8 million drop from the year before – and that means a lot of pine, rain, and cinnamon apple fragrance into car interiors. At an average price of $2.65, that put nearly 19 million air fresheners in circulation in 2009, and the between scent creators and scent removers, the olfactory onslaught won't be letting up this year.

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