adwords

So targeted, it's freaky. Google, everybody's favorite search engine, and Google-owned dMarc Broadcasting, plan to use GPS to hook up Google AdWords customers with GPS-based in-car advertising. What does this mean, exactly? As Eric Schmidt, Google CEO described it, if he needs a ...

Back in January, we were among the first to leak that Mazda was piggybacking on General Motors' "Google Pontiac" campaign to clandestinely swipe some of the latter's advertising buying power. Buying Pontiac AdWords was a brilliantly cost-effective move, though critics derided the ...