Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, regarded by Adweek as the "branding engine" for the American automaker.
When Chrysler wanted to use an Eminem song in its 2011 Super Bowl ad, the company's Chief Marketing Officer Olivier François took it upon himself to convince the elusive rapper. In the end, the Chrysler not only ended up with the song, but François had persuaded the performer himself to appear in the spot.
According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further speculation that it was more than just a botched sponsorship deal with sports team Manchester United that led to the global marketing boss' demise.
Ewanick's other high-profile decisions at GM included
The marketing-obsessed folks over at Adweek have compiled a list of the most-watched advertisements on YouTube of all time. Six of those 20 ads are automotive-related, which should come as no surprise, considering the amount of money automakers pour into car ads.