Autoblog

Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Rapping grandmas love the Mitsubishi i EV]]>http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/http://www.autoblog.com/2013/05/13/rapping-grandmas-love-the-mitsubishi-i-ev/#commentsFiled under: Europe, Marketing/Advertising, Videos, Hatchback, Mitsubishi, Humor, Electric

For some reason, having unlikely rappers - like minivan-driving suburbanites or British mothers - spit about their rides is still a catchy advertising hook, even in other cultures. Far more so, we're guessing, than having P. Diddy sing about his dog and his pickup truck or a Brazilian street gang doing a Celtic dirge, for example.

And that's how you get three grandmothers ridin' ~~dirty~~ clean in a Mitsubishi i electric vehicle. The ad for the Belgian car sharing company Cambio - promoting the i in its fleet - gets the three "omaatjes" rolling through town in veteran hip-hop fashion, right down to the police once-over. Check out how they do it in the video below, but beware, there is some explicit language.

Continue reading Rapping grandmas love the Mitsubishi i EV

Rapping grandmas love the Mitsubishi i EV originally appeared on Autoblog on Mon, 13 May 2013 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingbelgiumcambiocambio car sharingrapvideoyoutubeMon, 13 May 2013 19:15:00 EST

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20565887 http://www.blogcdn.com/www.autoblog.com/media/2013/05/cambio-i-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/cambio-i-ad.jpg <![CDATA[Would you allow advertisements on your infotainment system? [w/poll]]]>http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/http://www.autoblog.com/2013/05/11/would-you-allow-advertisements-on-your-infotainment-system-w-p/#commentsFiled under: Marketing/Advertising, Technology, Buick, Cadillac, Chevrolet, GM, GMC, Infotainment

As consumers find new ways to avoid commercials and advertisements, companies are constantly trying to find new ways of marketing to them. Other than radio commercials, it's hard to think of a way for ads to show up in our cars, but Reuters is reporting that General Motors is considering selling ads show inside its in-car infotainment systems.

In the article, GM CEO Dan Akerson talked about the possibility of in-car ads with the example being a "brought to you by Alltstate" message showing up on the infotainment screen. Of course, this doesn't even begin to factor in what sort of ads we'll start seeing in GM cars once it launches its widespread 4G LTE Internet access for most vehicles starting with the 2015 model year.

Does this kind of advertising creep strike you as being par for the future course, or insidious beyond your wildest dreams? Make your voice heard, in our poll below.

Would you allow advertisements on your infotainment system? [w/poll] originally appeared on Autoblog on Sat, 11 May 2013 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingdan akersongeneral motorsgmin-car advertisingSat, 11 May 2013 11:01:00 EST

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20560845 http://www.blogcdn.com/www.autoblog.com/media/2013/05/cadillac-cue_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/cadillac-cue.jpg <![CDATA[Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]]]>http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/http://www.autoblog.com/2013/05/07/alfa-romeo-guilietta-to-star-in-fast-and-furious-6/#commentsFiled under: Sedan, Europe, Marketing/Advertising, Videos, Alfa Romeo, Celebrities, TV/Movies

We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt vehicles in its advertising. Well, we might add.

We'll let the breathy, exclamatory press release below speak for itself, along with the trailer in which you get to see the "modified" Giulietta demonstrating the textbook technique for pulling down an Antonov cargo plane at take-off speed. You'll find a very Italian set of high-res images above.

Continue reading Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]

Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video] originally appeared on Autoblog on Tue, 07 May 2013 09:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingalfa romeoalfa romeo giuliettafast and furiousfast and furious 6marketingmovievideoyoutubeTue, 07 May 2013 09:28:00 EST

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20559021 http://www.blogcdn.com/www.autoblog.com/media/2013/05/alfa-romeo-giulietta-fast-furious_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/05/alfa-romeo-giulietta-fast-furious.jpg <![CDATA[Mazda reveals new 'Game Changers' advertising campaign]]>http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/http://www.autoblog.com/2013/04/30/mazda-reveals-new-game-changers-advertising-campaign/#commentsFiled under: Marketing/Advertising, Mazda

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.

As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Continue reading Mazda reveals new 'Game Changers' advertising campaign

Mazda reveals new 'Game Changers' advertising campaign originally appeared on Autoblog on Tue, 30 Apr 2013 18:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 mazda6advertisinggame changersmarketingmazdamazda advertisingzoom zoomTue, 30 Apr 2013 18:00:00 EST

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20552136 http://www.blogcdn.com/www.autoblog.com/media/2013/04/mazda-game-changer_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/mazda-game-changer.jpg <![CDATA[Chrysler to veer away from 'Imported From Detroit' message?]]>http://www.autoblog.com/2013/04/17/chrysler-to-veer-away-from-imported-from-detroit-message/http://www.autoblog.com/2013/04/17/chrysler-to-veer-away-from-imported-from-detroit-message/http://www.autoblog.com/2013/04/17/chrysler-to-veer-away-from-imported-from-detroit-message/#commentsFiled under: Marketing/Advertising, Chrysler

Chrysler full line

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.

It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.

Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler to veer away from 'Imported From Detroit' message? originally appeared on Autoblog on Wed, 17 Apr 2013 08:45:00 EST. Please see our terms for use of feeds.

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20542290 http://www.blogcdn.com/www.autoblog.com/media/2013/04/chrysler-line_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/chrysler-line.jpg <![CDATA[Cadillac executive appointments have global flair]]>http://www.autoblog.com/2013/04/17/cadillac-executive-appointments-have-global-flair/http://www.autoblog.com/2013/04/17/cadillac-executive-appointments-have-global-flair/http://www.autoblog.com/2013/04/17/cadillac-executive-appointments-have-global-flair/#commentsFiled under: Performance, Hirings/Firings/Layoffs, Marketing/Advertising, Cadillac, Luxury

Don Butler and Steve Majoros

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.

He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.

Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Continue reading Cadillac executive appointments have global flair

Cadillac executive appointments have global flair originally appeared on Autoblog on Wed, 17 Apr 2013 08:00:00 EST. Please see our terms for use of feeds.

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20542245 http://www.blogcdn.com/www.autoblog.com/media/2013/04/cadillac-marketing-swap_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/cadillac-marketing-swap.jpg <![CDATA[Ex-GM VP LaNeve takes over Lincoln ad agency]]>http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/#commentsFiled under: Hirings/Firings/Layoffs, Marketing/Advertising, Lincoln

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."

He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.

Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ex-GM VP LaNeve takes over Lincoln ad agency originally appeared on Autoblog on Wed, 10 Apr 2013 18:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingceofordlincolnlincoln mkzmark lanevemarketingpromotionteam detroitWed, 10 Apr 2013 18:32:00 EST

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20534680 http://www.blogcdn.com/www.autoblog.com/media/2013/04/mark-laneve-250_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/mark-laneve-250.jpg <![CDATA[Chevy Sonic shreds like a skateboard]]>http://www.autoblog.com/2013/03/19/chevy-sonic-shreds-like-a-skateboard/http://www.autoblog.com/2013/03/19/chevy-sonic-shreds-like-a-skateboard/http://www.autoblog.com/2013/03/19/chevy-sonic-shreds-like-a-skateboard/#commentsFiled under: Budget, Marketing/Advertising, Videos, Hatchback, Chevrolet, GM

Chevy Sonic video

Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing - especially in ever-so-slightly hotter RS guise - it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.

In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.

If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still - still - not a skateboard.

Continue reading Chevy Sonic shreds like a skateboard

Chevy Sonic shreds like a skateboard originally appeared on Autoblog on Tue, 19 Mar 2013 19:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 chevrolet sonicadvertisingchevroletchevrolet soniccommercialvideoTue, 19 Mar 2013 19:14:00 EST

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20509906 http://www.blogcdn.com/www.autoblog.com/media/2013/03/sonicvideo_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/03/sonicvideo.jpg <![CDATA[Citroën helped speed up the Pope selection process a bit]]>http://www.autoblog.com/2013/03/14/citroen-helped-speed-up-the-pope-selection-process-a-bit/http://www.autoblog.com/2013/03/14/citroen-helped-speed-up-the-pope-selection-process-a-bit/http://www.autoblog.com/2013/03/14/citroen-helped-speed-up-the-pope-selection-process-a-bit/#commentsFiled under: Europe, Marketing/Advertising, Videos, Citroën, Humor, Diesel

Citroen Ad

Citroë n took advantage of this week's election of a new Pope to promote its clean diesel initiatives. The advertisement in the video below shows one determined Citroën engineer as he climbs atop the Vatican to take care of a pesky black smoke problem. After he works his magic, the famous chimney starts puffing out white smoke instead. We would think a clean diesel would yield no smoke at all, but hey, that's just us. We will say the opportunistic commercial is at least good for a chuckle. You can check it out in the ad below.

The French automaker unveiled a number of vehicles at the Geneva Motor Show earlier this month, including the updated 2013 C3 shown below. The five door can be had with a spate of engine options, including at least four clean diesel options with power ranging from 70 to 115 ponies.

Continue reading Citroën helped speed up the Pope selection process a bit

Citroën helped speed up the Pope selection process a bit originally appeared on Autoblog on Thu, 14 Mar 2013 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 citroen c3adadvertisingc3citroëncitroencitroen commercialcommercialpopepope selectionvideoThu, 14 Mar 2013 11:01:00 EST

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20502243 http://www.blogcdn.com/www.autoblog.com/media/2013/03/citroen-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/03/citroen-ad-628.jpg <![CDATA[General Motors shaking up its marketing... again]]>http://www.autoblog.com/2013/03/13/general-motors-shaking-up-its-marketing-again/http://www.autoblog.com/2013/03/13/general-motors-shaking-up-its-marketing-again/http://www.autoblog.com/2013/03/13/general-motors-shaking-up-its-marketing-again/#commentsFiled under: Marketing/Advertising, Buick, Cadillac, Chevrolet, GM, GMC

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.

Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.

The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Continue reading General Motors shaking up its marketing... again

General Motors shaking up its marketing... again originally appeared on Autoblog on Wed, 13 Mar 2013 18:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingbuickcadillaccampbell-ewaldchevroletgeneral motorsgmgmcmarketingmccann-ericksonWed, 13 Mar 2013 18:31:00 EST

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20500468 http://www.blogcdn.com/www.autoblog.com/media/2013/03/gyi0057696665_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/03/gyi0057696665.jpg <![CDATA[One Million Moms says Geico car insurance ad promotes bestiality [w/video]]]>http://www.autoblog.com/2013/02/26/one-million-moms-says-geico-car-insurance-ad-promotes-bestiality/http://www.autoblog.com/2013/02/26/one-million-moms-says-geico-car-insurance-ad-promotes-bestiality/http://www.autoblog.com/2013/02/26/one-million-moms-says-geico-car-insurance-ad-promotes-bestiality/#commentsFiled under: Etc., Marketing/Advertising, Videos

Maxwell the Pig, Geico ad screencap

The last time the group One Million Moms got upset about a commercial promoting bestiality was seven months ago. The offensive ad that time was a Skittles commercial that began and ended with a girl making out with a CGI walrus. Just in case you didn't get that, a real live human girl was making out with a real live computer-generated walrus, and One Million Moms (an organization which is, by their own admission, only thousands of moms) publicly wailed and gnashed their teeth over the promotion of bestiality.

Now new charges of unsavory love of animals have been leveled at a Geico commercial featuring repeat character Maxwell the Pig. Maxwell's a CGI swine who's been placed in various situations for more than a year, promoting car insurance giant Geico and its app that allows Maxwell to get speedy service 24 hours a day. In the latest spot, he's on a date and when his car breaks down in a secluded area, and his date isn't in such a hurry for the tow truck to arrive. From where we sit, the way it plays out, though, is totally harmless; most kids wouldn't even get the suggestion, and any kid ought to know that girls just don't get down like that with digital pigs.

One Million Moms has its eye on Geico, though, saying, "A bridesmaid was flirting with the gecko in a different commercial, so this is just becoming a norm for GEICO it seems." If you think you can stand the filth, the commercial at issue is below.

Continue reading One Million Moms says Geico car insurance ad promotes bestiality [w/video]

One Million Moms says Geico car insurance ad promotes bestiality [w/video] originally appeared on Autoblog on Tue, 26 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingauto insurancecar insurancecommercialcontroversial adscontroversygeicomaxwell the pigmillion momsone million momsvideovideosyoutubeTue, 26 Feb 2013 12:45:00 EST

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20478531 http://www.blogcdn.com/www.autoblog.com/media/2013/02/geicoommcommercial_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/geicoommcommercial.jpg <![CDATA[Best bus stop ever makes public transportation way more interesting]]>http://www.autoblog.com/2013/02/22/best-bus-stop-ever-makes-public-transportation-way-more-interest/http://www.autoblog.com/2013/02/22/best-bus-stop-ever-makes-public-transportation-way-more-interest/http://www.autoblog.com/2013/02/22/best-bus-stop-ever-makes-public-transportation-way-more-interest/#commentsFiled under: Convertible, Performance, Etc., Marketing/Advertising, Videos, Lamborghini, Humor

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.

We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.

Continue reading Best bus stop ever makes public transportation way more interesting

Best bus stop ever makes public transportation way more interesting originally appeared on Autoblog on Fri, 22 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

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20473544 http://www.blogcdn.com/www.autoblog.com/media/2013/02/gallardo-bus-stop-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/gallardo-bus-stop-628.jpg <![CDATA[YouTube tallies votes for this year's top five Super Bowl spots [w/video]]]>http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/http://www.autoblog.com/2013/02/19/youtube-tallies-votes-for-this-years-top-five-super-bowl-spots/#commentsFiled under: Etc., Marketing/Advertising, Videos, Chrysler, Hyundai, Jeep, Ram

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.

From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.

The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Continue reading YouTube tallies votes for this year's top five Super Bowl spots [w/video]

YouTube tallies votes for this year's top five Super Bowl spots [w/video] originally appeared on Autoblog on Tue, 19 Feb 2013 12:30:00 EST. Please see our terms for use of feeds.

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20466849 http://www.blogcdn.com/www.autoblog.com/media/2013/02/ramfarmersb_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/ramfarmersb.jpg <![CDATA[New VW Beetle Convertible ad needs no disguise]]>http://www.autoblog.com/2013/02/18/new-vw-beetle-convertible-ad-needs-no-disguise/http://www.autoblog.com/2013/02/18/new-vw-beetle-convertible-ad-needs-no-disguise/http://www.autoblog.com/2013/02/18/new-vw-beetle-convertible-ad-needs-no-disguise/#commentsFiled under: Convertible, Marketing/Advertising, Videos, Volkswagen

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.

That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

Continue reading New VW Beetle Convertible ad needs no disguise

New VW Beetle Convertible ad needs no disguise originally appeared on Autoblog on Mon, 18 Feb 2013 13:01:00 EST. Please see our terms for use of feeds.

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20465317 http://www.blogcdn.com/www.autoblog.com/media/2013/02/beetlecabrioad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/beetlecabrioad.jpg <![CDATA[Lincoln's second, more traditional, Super Bowl commercial]]>http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#commentsFiled under: Sedan, Marketing/Advertising, Videos, Lincoln, Luxury

Lincoln Super Bowl ad

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln's second, more traditional, Super Bowl commercial

Lincoln's second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

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20446876 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg <![CDATA[Hyundai lets loose another Super Bowl ad]]>http://www.autoblog.com/2013/01/31/hyundai-lets-loose-another-super-bowl-ad/http://www.autoblog.com/2013/01/31/hyundai-lets-loose-another-super-bowl-ad/http://www.autoblog.com/2013/01/31/hyundai-lets-loose-another-super-bowl-ad/#commentsFiled under: Marketing/Advertising, Videos, Crossover, Hyundai

Hyundai Super Bowl Ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.

We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Continue reading Hyundai lets loose another Super Bowl ad

Hyundai lets loose another Super Bowl ad originally appeared on Autoblog on Thu, 31 Jan 2013 12:45:00 EST. Please see our terms for use of feeds.

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20444384 http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyunda-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyunda-super-bowl-ad-628.jpg <![CDATA[Behold, Kia's <em>Space Babies</em> Super Bowl commercial]]>http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/http://www.autoblog.com/2013/01/30/behold-kias-space-babies-super-bowl-commercial/#commentsFiled under: Marketing/Advertising, Videos, Crossover, Kia

Kia Space Babies commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.

Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Continue reading Behold, Kia's Space Babies Super Bowl commercial

Behold, Kia's Space Babies Super Bowl commercial originally appeared on Autoblog on Wed, 30 Jan 2013 19:58:00 EST. Please see our terms for use of feeds.

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20443667 http://www.blogcdn.com/www.autoblog.com/media/2013/01/space-babies-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/space-babies-628.jpg <![CDATA[Watch this doggone hilarious VW Golf ad]]>http://www.autoblog.com/2013/01/25/watch-this-doggone-hilarious-vw-golf-ad/http://www.autoblog.com/2013/01/25/watch-this-doggone-hilarious-vw-golf-ad/http://www.autoblog.com/2013/01/25/watch-this-doggone-hilarious-vw-golf-ad/#commentsFiled under: Budget, Europe, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

Volkswagen Golf dog ad - oveseas - screencap

We've had some pets with some pretty strange proclivities. There was the long-haired dachshund that preferred climbing trees and riding skateboards to chasing cars, the doberman with a penchant for Krystal hamburgers and the border collie that loved herding cats more than chasing them, but we've never seen anything quite like the pup in the video below. The latest ad for the new Volkswagen Golf in the Netherlands features a one very confused little dog as it harries its owner over the course of a normal day.

From strange behaviors to an unusual series of barks, it would seem this particular dog was raised in the garage. You can take a closer look at the video below to see just what we mean. Now, if you'll excuse us, we have to go train our cats for a new range of tricks.

Continue reading Watch this doggone hilarious VW Golf ad

Watch this doggone hilarious VW Golf ad originally appeared on Autoblog on Fri, 25 Jan 2013 19:58:00 EST. Please see our terms for use of feeds.

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20439025 http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-dog-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/volkswagen-dog-628.jpg <![CDATA[Choose your own adventure in Audi's next Super Bowl commercial]]>http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/#commentsFiled under: Sedan, Performance, Etc., Marketing/Advertising, Audi, Luxury

Audi S6 Super Bowl commercial screencap - high school prom night

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.

Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Continue reading Choose your own adventure in Audi's next Super Bowl commercial

Choose your own adventure in Audi's next Super Bowl commercial originally appeared on Autoblog on Fri, 25 Jan 2013 15:00:00 EST. Please see our terms for use of feeds.

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20437421 http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose.jpg <![CDATA[Chevrolet introducing "Find New Roads" global tagline]]>http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/#commentsFiled under: Marketing/Advertising, Chevrolet

Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet will be aligning all of its marketing behind a new global campaign called "Find New Roads." Looking at the big picture, Chevrolet says this new tagline will be used to create "one global vision" as it prepares to launch 20 new models this year worldwide, and the US market will be the first to see the new campaign sometime during the first quarter of this year.

More importantly, Chevy says that this tagline will be a crucial element in developing new products and technologies. We'll wait to see if this means the US will be seeing more global products like we saw with the introduction of Ford's One Ford plan, but Chevy's spokesperson Christi Vazquez told us, "We have had success with global products like the Cruze and Sonic/Aveo and will continue to develop products with global markets in mind."

Read more about the new tagline in the press release posted after the jump.

Continue reading Chevrolet introducing "Find New Roads" global tagline

Chevrolet introducing "Find New Roads" global tagline originally appeared on Autoblog on Wed, 09 Jan 2013 13:32:00 EST. Please see our terms for use of feeds.

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