Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.
Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...
Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.
A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Even though it's making fun of fashion, plenty of automotive advertising gets caught up in the satire as well. And it stars the Mercedes C111 concept.
The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.
Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.
Lincoln and Matthew McConaughey are back together with a pair of new commercials, this time working on behalf of the MKZ and MKZ Hybrid. The spots, "Balance" and "Diner," are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective.
Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads.
Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portio
Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the n
With his shock of white hair and penchant for wearing gloves and black sunglasses, fashion mogul Karl Lagerfeld isn't a hard guy to pick out of a crowd. But while he is best known for designing haute couture, Lagerfeld also has a passion for photography and his cat, Choupette. Both of them are being featured in bizarre advertising for the Opel Corsa in Europe, and a new, making-of video makes the whole process look even weirder.
If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch.
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