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    Video: Audi releases quartet of A3 commercials, likely headed for Super Bowl
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    With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up. A3forums found four ads for the new A3, all ...

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    Video: NHTSA enlists Robocop to help curb drunk driving
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    The National Highway Traffic Safety Administration would like you to know that when eggnog and Christmas cheer get the best of you this season, driving is the last thing you should do, and it has enlisted the mercenary services of Robocop to remind you. In a $7.5-million ad campaign, at ...

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    Official: Auto Ad of the Year Award finalists announced [w/video]
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    Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it's more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 ...

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    Video: Jaguar takes bite out of Mercedes' Magic Body Control chicken ad
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    We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group of suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own ...

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    Video: 2015 Subaru WRX gets down and dirty
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    Looks rarely tell the whole story. We'll admit to being a bit let down by the Subaru WRX and its rather conservative appearance - where were the gold wheels and the spoilers? Hatchback? World Rally Blue? But after seeing it in this video and hearing that signature, throaty growl while this red ...

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    Report: 2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]
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    The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded ...

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    Video: Having a Diehard battery key to surviving the zombie apocalypse?
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    While there's no shortage of zombie commercials and marketing gimmicks floating around these days, Sears has come up with one of the coolest yet. With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car ...

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    Official: Award for auto ads announced, to be presented in Detroit [w/videos]
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    Last year, The One Club presented a list of the top 10 commercials from the last 25 years at the Detroit Auto Show. Featuring instantly recognizable spots from Chrysler, Volkswagen, Honda, Jeep and more, the list (presented for your viewing pleasure below) makes for compelling viewing even ...

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    Video: Dodge Durango to stay classy with Ron Burgundy as spokesperson [UPDATE]
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    The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a ...

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    Video: First 2014 Toyota Corolla commercial dances through time
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    Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first ...

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    Report: Cadillac's new ad campaign to tell you how to get lucky
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    Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky." The campaign is fairly ...

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    Video: New Odyssey ads feature Honda Vac, star power
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    Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum ...

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    Video: Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper
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    It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and ...

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    Report: GM headed back to Super Bowl in 2014
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    After opting not to advertise during this year's Super Bowl because of the ad rate – about $3.8 million for thirty seconds – Variety reports that General Motors has bought airtime during the 2014 Super Bowl at roughly the same rate. When ex-GM marketing chief Joel Ewanick pulled out ...

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    Video: European RS6 Avant ad features diesel-hybrid R18 racecar
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    We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before ...

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    Video: Kia Hotbots come back out to play with 2014 Forte
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    Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots. The Hotbots first debuted during Kia's latest Super Bowl spot, which followed ...

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    Report: Proposed advertising merger will bring competing auto brands under one roof
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    Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the ...

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    Official: Fiat 500 Abarth made from models in body paint [w/video]
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    Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.) Using body ...

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    Video: UK motorcycle ad attempts to scare riders into safety
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    Scared straight. That seems to be the tactic of a new advertising campaign from Transport for London, which shows a man lying on his back in motorcycle gear with a broken and battered bike not far from his broken and battered body. Surrounded by paramedics, the man, who's mouth is moving but ...

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    Report: Have you noticed that more tv shows seem like car ads? [w/video]
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    With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be ...

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