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    Official: Award for auto ads announced, to be presented in Detroit [w/videos]
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    Last year, The One Club presented a list of the top 10 commercials from the last 25 years at the Detroit Auto Show. Featuring instantly recognizable spots from Chrysler, Volkswagen, Honda, Jeep and more, the list (presented for your viewing pleasure below) makes for compelling viewing even ...

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    Video: Dodge Durango to stay classy with Ron Burgundy as spokesperson [UPDATE]
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    The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a ...

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    Video: First 2014 Toyota Corolla commercial dances through time
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    Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first ...

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    Report: Cadillac's new ad campaign to tell you how to get lucky
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    Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky." The campaign is fairly ...

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    Video: New Odyssey ads feature Honda Vac, star power
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    Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum ...

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    Video: Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper
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    It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and ...

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    Report: GM headed back to Super Bowl in 2014
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    After opting not to advertise during this year's Super Bowl because of the ad rate – about $3.8 million for thirty seconds – Variety reports that General Motors has bought airtime during the 2014 Super Bowl at roughly the same rate. When ex-GM marketing chief Joel Ewanick pulled out ...

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    Video: European RS6 Avant ad features diesel-hybrid R18 racecar
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    We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before ...

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    Video: Kia Hotbots come back out to play with 2014 Forte
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    Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots. The Hotbots first debuted during Kia's latest Super Bowl spot, which followed ...

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    Report: Proposed advertising merger will bring competing auto brands under one roof
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    Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the ...

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    Official: Fiat 500 Abarth made from models in body paint [w/video]
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    Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.) Using body ...

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    Video: UK motorcycle ad attempts to scare riders into safety
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    Scared straight. That seems to be the tactic of a new advertising campaign from Transport for London, which shows a man lying on his back in motorcycle gear with a broken and battered bike not far from his broken and battered body. Surrounded by paramedics, the man, who's mouth is moving but ...

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    Report: Have you noticed that more tv shows seem like car ads? [w/video]
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    With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be ...

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    Report: Nissan pulling Facebook ads over hate speech concerns
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    The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News ...

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    Video: Rapping grandmas love the Mitsubishi i EV
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    For some reason, having unlikely rappers – like minivan-driving suburbanites or British mothers - spit about their rides is still a catchy advertising hook, even in other cultures. Far more so, we're guessing, than having P. Diddy sing about his dog and his pickup truck or a Brazilian ...

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    Report: Would you allow advertisements on your infotainment system? [w/poll]
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    As consumers find new ways to avoid commercials and advertisements, companies are constantly trying to find new ways of marketing to them. Other than radio commercials, it's hard to think of a way for ads to show up in our cars, but Reuters is reporting that General Motors is considering selling ...

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    Video: Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]
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    We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

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    Official: Mazda reveals new 'Game Changers' advertising campaign
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    Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

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    Report: Chrysler to veer away from 'Imported From Detroit' message?
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    Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

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    Official: Cadillac executive appointments have global flair
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    Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of ...

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