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VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech

What do you want from me... I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, and the Japanese automotive giant is using the point to prove that two drivetrains are better than one. Of course, the two drivetrains in question belong to the new 2010 Toyota Prius, which mates an electric motor capable of powering the car by its lonesome (albeit briefly) and a small, efficient gas-burning 1.8-liter four ... Read more →

VW chooses Deutsch LA as its new ad agency Jonathon Ramsey

Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years ...

VIDEO: How can you tell if someone drives a Mini? Jonathon Ramsey

We really tried to think of what this commercial meant beyond the fact that Mini drivers can get in more parking spaces. Otherwise, it appears that Mini drivers prefer to take the steps, walk on ...

Chevrolet follows Cadillac into the advertising agency review breach Dan Roth

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained ...

REPORT: One week after announcing GM departure, Mark LaNeve surfaces at Allstate Chris Shunk

When word got out that Mark LaNeve (right) was leaving General Motors effective October 15, we weren't at all sure where the soon-to-be-former exec was heading. The Wall Street Journal has finally ...

Cadillac kicks current ad agency to the curb, seeking new suitors 26 days ago on Autoblog

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan Nesbitt, the brand is looking for a new agency and Modernista! "has ...

REPORT: Chrysler backs away from BBDO, to hold casting call for Q4 advertising agencies 2 months ago on Autoblog

Now that the Cash-for-Clunkers bonanza is over, Chrysler will likely struggle to hold on to their market share, and in the company's post-bankruptcy landscape, the Pentastar is looking at every angle possible to improve their sales figures. New Chrysler ad chief Michael Accavitti and staff are said ...

VIDEO: Production Cadillac CTS Coupe breaks through in new 60-second spot 2 months ago on Autoblog

With the tagline "America, we have re-ignition," Cadillac is out to reintroduce itself to buyers. After bursting out of their underground bunker, the spot showcases all of the models in the line – and at least one to come. The ad has begun to hit the airwaves, and it features what appears ...

Photoshopped 2011 Hyundai Sonata shows up in dealer ad as 2010 classified 2 months ago on Autoblog

One of our eagle-eyed readers noticed something unusual this weekend while perusing the car ads in his local paper. Long Island, New York dealer Atlantic Hyundai was promoting a low-ball deal on the 2010 Sonata. Problem is, the car in the photo is clearly NOT a 2010 Sonata. In fact, it appears to ...

Autoblog Interview: 15 minutes with Mercury spokesmodel Jill Wagner 2 months ago on Autoblog

It's fair to say that since April of 2005, we've all paid a bit more attention to Mercury. While the marque's products have steadily improved along with those of parent company Ford, it's been the brand's spokesmodel that has made us sit up and take notice. Quite simply, we have put Mercury 'on ...

Analysts: Say hello to the new GM, same as the old GM [w/VIDEO] 2 months ago on Autoblog

Remember the old General Motors? Too many brands, too many models, advertising campaigns that petered out too soon, and multiple products competing for the same buyers. That's changed, officials from the new GM say, promising a leaner lineup of four brands and just 25 models by 2011. But ...

What is 230? GM knows, but isn't saying... 3 months ago on Autoblog

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] 3 months ago on Autoblog

So we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out what he has enjoyed: popular YouTube vids like the Chevrolet Corvette ZR1 lapping the 'Ring, the Kate ...

MINI bumper sticker makes fun of Cash for Clunkers 3 months ago on Autoblog

You've seen the license plate surrounds that read "My other car is an Enterprise Rent-a-car." Well, in a Cash-for-Clunkers age, what if your other car is headed to the scrap heap because you wanted to buy something friendlier? Then Mini has a bumper sticker for you. It's part of a marketing ...

REPORT: The Blake Project offers $100k worth of free brand consultancy to GM 3 months ago on Autoblog

General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around – there are fifteen pages of responses on the Tell Fritz site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising ...

Maserati, Architectural Digest celebrate best real and concept garages 3 months ago on Autoblog

Maserati makes beautiful cars. In a contest they held with Architectural Digest, the home of the trident went looking for the best homes for those cars -- not the actual houses, but the garages that house their creations. Entries came in two categories, Existing and Concept, and were judged on ...

VIDEO: Real stories of the highway patrol? 3 months ago on Autoblog

The scene opens with two highway patrol officers in combat on the side of the road. The skies are dark. An eagle screams. The men fight harder. This is for blood... or at least it looks like it. Follow the jump to see how it ends. [Source: YouTube] ...

Bob Lutz unhappy with new Buick campaign? 3 months ago on Autoblog

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad campaigns meant to showcase its new product and bring new, younger buyers to the brand. ...

Ad aims to put butts in seats Ad puts naked butts in Seat Altea 3 months ago on Autoblog

Seat wants to make sure that people in the U.K. don't equate a family car with being boring, and what better more Latin way to do it than by using happy naked people? The print campaign for the Seat Altea features two "parents" hopping out of their Seat and frolicking on their way to a skinny ...

Beijing mall builds its own Transformer out of VW Jetta 3 months ago on Autoblog

We know the Chinese love their Transformers – or perhaps it's just Bumblebee. To promote its new movie theater, a mall in China created its own Transformer out of a Volkswagen Jetta. The best part about the sculpture is that it hasn't been painted to look like Bumblebee, and it's been ...

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car 3 months ago on Autoblog

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the ...

VIDEO: Vintage Saab 95 is a first-class hotel room with aircraft quality 4 months ago on Autoblog

The Sixties really was a happier time – sleeping in the back of your car was such a fine thing to do that automakers even advertised their wares that were capable of accommodating their slumbering owners. This 1961 commercial for the Saab's Ur-Sportcombi 95 – "Your new dream car" ...

Ex-VP of marketing says GM is "so bureaucratic it stifles all passion and creativity" 4 months ago on Autoblog

Michael Jackson was hired by General Motors in 2000. In 2006, he was made the VP of marketing and advertising. Less than a year later, he retired. In a recent column in Automotive News, he wrote a commentary calling on the bankrupt automaker to "overhaul marketing," saying "GM needs passion and ...

Against all odds, Buick to say: "Take a look at me now" 4 months ago on Autoblog

Surviving the initial bankruptcy shakedown, yet still struggling to stay afloat, the Buick division of General Motors is introducing a new advertising campaign starting this weekend - adding to the handful of all-new campaigns it has launched since 2002. The new offensive, aimed directly at the ...

It's a Shame: Songwriter Evan Dando reportedly suing GM over music copyright [w/VIDEO] 5 months ago on Autoblog

Bankruptcy is often not a clear-the-books-and-start-over process, but a continuation of one's troubles with people still piling on top of a business on its knees. Evan Dando, founder of alt-rock band The Lemonheads, is the latest to throw himself onto the GM scrum. The songwriter is suing General ...

Electric female string quartet Bond creates mini-album for Peugeot [w/VIDEO] 5 months ago on Autoblog

To kick off the launch of the 308 CC, French carmaker Peugeot has enlisted the musical services of the high-heeled female string quartet Bond. Peugeot touts the car as "the only convertible in its class that is adaptable to every season" because of its Airwave Neck Heating System, à la ...

VIDEO: Audi drives R8 straight into the heart of Ferrari country 5 months ago on Autoblog

The residents of Maranello used to the sight of rakish red two-door sheetmetal roaring under the impulse of several hundred horsepower – and they still do. Except when that metal hides a ten-cylinder engine and wears four rings on its hood. In this Audi commercial depicting an R8 V10 on a ...

VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there. 6 months ago on Autoblog

As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where ...

Chrysler reveals more facets of "We Build" campaign 6 months ago on Autoblog

Chrysler sales have been abysmal throughout 2009, and with the uncertainty of bankruptcy, the short-term sales outlook is decidedly bad. To get the word out to its customers that the Pentastar is alive and well (except for its idled plants), Chrysler is launching a new campaign beginning May 11 ...

AdAge provides a glimpse at how GM's financial crisis is affecting its marketing efforts 6 months ago on Autoblog

The "television upfront" is the term used when networks sell advertising time for the coming season's shows. An advertiser will commit to buying a particular amount of commercial time and then pay much closer to the show's airing in the fall. With everyone still unsure of whether GM and Chrysler ...

Ford named Official Truck and SUV of Yankees 6 months ago on Autoblog

Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and ...

Audi, BMW ad war taken to the streets of SoCal 6 months ago on Autoblog

Autoblog reader Conor sent us this photo of Santa Monica Blvd. in Southern California where a billboard advertising the new Audi A4 has apparently been up for months. The ad throws down a gauntlet at the feet of BMW with an image of the new A4 and the statement, "Your move, BMW." Whether by ...

VIDEO: UK ad authority restricts "violent" VW ad after logging 1,000+ compliants 7 months ago on Autoblog

Remember this Matrix-inspired VW ad that arrived just before the holidays last year? It seems the exaggerated fight scenes were too much for some viewers on the other side of the Pond. The British Advertising Standards Authority received more than 1,000 complaints about the staged violence, ...

The voice of Lexus is now the voice of Mitsubishi 7 months ago on Autoblog

Even though he had a long television acting career, you probably don't remember James Sloyan – but you know his voice – perhaps better than you'd like. Sloyan has been the narrator for every Lexus commercial since the brand's 1989 launch. Imagine the slogan "The Relentless Pursuit of ...

VIDEO: Acura RDX "Wall Art" commercial and how it was made 7 months ago on Autoblog

Perhaps along with the daring it has shown in its styling as of late, Acura has decided to flirt with bold commercial production, albeit arguably with more appealing results. Not content with another dark, slick, lifestyle-rich spot for its RDX turbo, Acura has gone all Honda on us and created ...

Audi becomes official luxury vehicle of the New York Yankees 7 months ago on Autoblog

It's official: after General Motors gave up its place in the batter's box, Audi has become "The official luxury vehicle of the New York Yankees." For you regular Yankee fans, not much will change, except seeing the Audi logo when you look up at the H&R Block Suite Level and happen upon Audi cars ...

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Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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