Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.
Honda CR-V Just Keeps Going... And Going... And Going...
Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, and it shows the new midsize crossover driving in a hypnotic, infinite loop.
Volkswagen enlists the Three Golden Sisters - a trio of New York grandmothers - to help dispel erroneous ideas about diesel engine in four new 30-second commercials, with help from Tanner Foust and Tuna the Dastardly Dog.
Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.
Cadillac is releasing the first of its three Oscars commercials, and this one never actually shows any of the brand's vehicles. It is simply slow-motion shots of driving through New York with a voiceover from a Teddy Roosevelt speech about the glory in making an attempt.
Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.
Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.
Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.
Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.
Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.
We're getting another taste of Toyota's ad campaign for the Super Bowl with its pre-game commercial for the refreshed 2015 Camry. The spot stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy over the inspiring words of Muhammad Ali.
Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.
A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Even though it's making fun of fashion, plenty of automotive advertising gets caught up in the satire as well. And it stars the Mercedes C111 concept.
The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.
Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing.