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VW begins polling everyone... about everything

Volkswagen knows that 73% of the people want to take the tiny soap and shampoo from hotel rooms. They also know that 60% of ice cream buyers prefer cones over cups. On an apparent quest to learn everything, Volkswagen's just-announced multi-faceted polling effort, known as It's what the people want, "...is a way of keeping in touch with what matters to people today," according to Tim Ellis, Vice President of Marketing for VW of America. In addition to the web-based polling, VW has also taken their efforts to Times Square where consumers may ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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