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Some cars are unfairly derided as "chick cars," like the Mini Cooper or the Mazda MX-5. Less so the Renault Twingo. While we're sure it's a good car for its class, it doesn't exactly ooze testosterone. Which is fine, of course, because not every car ...

The Ford F-150 is an outrageously important vehicle here in America. Not only has it been the best-selling pickup truck for the past 33 years, it has out-sold every single vehicle in the country for 28 of those ...

The testimonial is one of advertising's oldest weapons. It's a simple formula: If someone spent his or her hard-earned money on a product and lived to tell about it, chances are it will ...

Recently, we showed you a behind-the-scenes look at Cadillac's newest commercial featuring the CTS-V sedan out on Germany's hallowed-be-thy-name Nürburgring. Now, after all of the editing and ...

The 2011 Buick Regal has had a lot of premature exposure ahead of its on-sale date in the U.S. In fact, we've driven it not once, not twice, but thrice, and we're fairly confident that General Motors has ...

How could we forget about the fantastic 1980's synthesizer-heavy hit "Cars" by Gary Numan? Not only is it an infectious tune, it acts as a sort of an ironic new-wave theme song for automobile enthusiasts. ...

The 2011 Jeep Grand Cherokee is a really big deal for Chrysler. Not only is it the first product to launch since the Fiat takeover, but it needs to show the world that Chrysler is capable of making ...

General Motors is finally starting to get back on the right track, and under the marketing direction of Joel Ewanick, the automaker will reportedly be running an ad slot in the 2011 Super Bowl. ...

It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for ...

Actually, the Ford Fiesta marketing campaign started well over a year ago with the Fiesta Movement social media effort. The primary advertising campaign is now moving into the more traditional print and broadcast areas as well as a ...