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0Ducati ads defy all logic 1318944540
It appears that Ducati riders in Ecuador respond to different stimuli than riders in North America. This shouldn't exactly come as a surprise – we're used to 'Ooooooh'-ing at primetime commercials from other lands that could barely get past Cinemax censors here. In the case of four Ducati ...
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Report: Saab plans ad agency review as Colleran resigns 1295614800
In an attempt to accelerate its very sluggish sales volumes, Saab is planning to review the company's ad agency in the spring, according to Automotive News. The report notes that the automaker changed its European ad agency last year, and that with the recent departure of Mike Colleran as the ...
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Video: Banned Smart ad sells using fear of back seats? 1285102560
Smart ForTwo preys on your back-seat fears – Click above for video after the jumpAre you afraid of getting into your car late at night, only to look in the rearview mirror and see a face staring back at you that isn't yours? Don't lie – we all have those random, irrational fears ... -
Video: BFGoodrich takes body modification to a new level 1279317660
BFGoodrich gets sticky – Click above to watch video after the jumpWe don't exactly envy the ad gurus charged with marketing tires. While a new set of sticky rubber may get our imaginations fired up in a hurry, the rest of the motoring public could typically care less about compounds, ... -
Bucking the Trend: Automaker ad spending reportedly up in magazines 1271168400
Here's a sign that things are possibly turning around in the automotive industry – Advertising Age is reporting that the total number of ad pages bought by automotive advertisers went up over the past year. First quarter numbers for American magazines went up compared with the first quarter ...
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Video: Local Aussie authority using profanity to keep teen drivers in line 1269880020
VicRoads is reaching out to teens - follow the jump for the videosLike it or not, we were all teenagers at one point or another. Which means we all did our very best to endanger the life and limb of everyone around us on the road. Mix a healthy dose of hormones with an unfiltered belief in one's ... -
Garage door company latest to take advantage of Toyota in tasteless way 1267730880
Dansk Port Teknik garage door ad – Click above to enlargeTalk about kicking Toyota when it's down. We've seen automakers like General Motors, Ford and Hyundai offering special incentives aimed at getting Toyota owners out of their cars and into different ones, but this latest bit of ... -
Cadillac kicks current ad agency to the curb, seeking new suitors 1255354020
Click above to view Modernista's Cadillac commercials after the jumpIt was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan ... -
What is 230? GM knows, but isn't saying... 1249675260
The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...
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Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] 1249399740
Click above to watch Kate Walsh talk up the Cadillac CTS Sport Wagon after the jumpSo we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out what he has enjoyed: ...

