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Last time we checked in with Subaru Canada's commercial front we were greeted by the sexy side of sumo, a half ton of rikishi getting lathered up on car hoods and being fed strawberries. Woof. The wrestlers have taken a break for this new commercial, which features Subie employees and a few ...

It's no secret that EMTs, firefighters and emergency room nurses have a perverse sense of humor, especially when it comes to motorcycle riders. It's a sort of defense mechanism against the visual horrors those occupations impart on those who work them, and with the mortality rate among bike ...

The current state of the automotive industry is all about blurring lines. Cars and trucks used to be on opposite sides of the market until crossovers blurred the line. Coupes and convertibles have come closer together with the proliferation of the retractable hard-top. Even the line between ...

General Motors' latest pair of Chevrolet Volt commercials reiterate the plug-in's ability to switch between electric-only operation and "range-extended" mode – because people apparently still don't get that – by focusing on one fictional Volt owner's unexpected gas station stop. The ...

We have to wonder what it's like to be in automotive advertising. It can't all be fun and games, but the thought of sitting around, dreaming up a hair-brained stunt and then seeing said exercise come to life must be some kind of thrill. BMW has just released a new spot for the company's 1 Series ...

Remember the Embrace Life seatbelt advocacy ad? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle, and when he braced for impact (in his living room), his wife and daughter rushed to form a seatbelt. The safety ad went viral almost ...

Volkswagen created a serious stir with its Super Bowl commercial featuring an adorably pint-size Darth Vader, and now Marvel Comics is riffing on the same theme as part of the run-up to the upcoming Thor feature film. The studio has gone through the trouble of recreating the German automaker's ...

This weekend, Buick is introducing a new ad the company calls its "brand anthem." Car companies do this once in a while. It's almost always a 60-second TV spot meant to illustrate a new idea of what the brand represents. In Buick's case, its new anthem, to paraphrase, is "luxury for regular ...

Audi has just released a new commercial to underscore the company's commitment to lighter materials in the 2012 A6. In its never-ending quest for better fuel economy and performance, the automaker has embraced aluminum as the material of choice for much of the sedan's unibody structure. The ...

We've seen some amusing videos over the years here at Autoblog, many of which have taken the form of clever advertisements. This latest one comes from French automaker Citroën, and as far as humorous ads go, this is quickly becoming one of our favorites. In the video after the jump, ...