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    Video: Watch Jeff Gordon get back at Jalopnik with this awesome prank
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    Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged, quite obviously, we said. Our friends at Jalopnik were a bit more vociferous in calling out the ad's more ...

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    Video: 2014 Jeep Cherokee marketing launches with 'Built Free' commercial
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    Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording--"Motherless Children," 1962--the ad spot discusses something ...

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    Video: Audi revisits Ahab on desert island paradise in new ad
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    Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system ...

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    Video: Honda celebrates the life of Ayrton Senna the best way it knows how
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    Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate ...

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    Video: Peugeot ad returns Wacky Races to TV
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    To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally ...

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    Report: Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]
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    According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart. Chrysler hasn't exactly seen the high sales numbers ...

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    Video: Baby not keen on VW's stop/start tech
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    Babies and cars go together like screaming blobs of insomnia and sleep machines. New parents quickly find that nothing soothes an irritable newborn quite like a quick drive around the block, and Volkswagen employed that truth in the company's newest ad for its stop/start technology. The spot ...

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    Video: Is NASCAR green? New ad makes the case
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    If you're a motorsports fan you've probably come across stories on the efforts Formula One has made to reduce its carbon footprint (KERS anyone?), but you might not have heard about what's being done in the world of NASCAR. Turns out it's pretty intense. In 2008, NASCAR chairman Brian France got ...

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    Video: Citroën helped speed up the Pope selection process a bit
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    Citroën took advantage of this week's election of a new Pope to promote its clean diesel initiatives. The advertisement in the video below shows one determined Citroën engineer as he climbs atop the Vatican to take care of a pesky black smoke problem. After he works his magic, the ...

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    Video: New VW Beetle Convertible ad needs no disguise
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    Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put ...

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    Video: Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and... Usher?
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    And not just any Devil, either. The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one guy as he fathoms the full width and breadth of the devil's influence, ...

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    Teased: Watch this doggone hilarious VW Golf ad
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    We've had some pets with some pretty strange proclivities. There was the long-haired dachshund that preferred climbing trees and riding skateboards to chasing cars, the doberman with a penchant for Krystal hamburgers and the border collie that loved herding cats more than chasing them, but we've ...

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    Video: Choose your own adventure in Audi's next Super Bowl commercial
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    Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up ...

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    Video: VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption
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    Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption. Dubbed Sunny Side, this web-spot is VW's warmup of sorts for ...

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    Video: Gangnam Style and Swagger Wagon influence makes it to local Hyundai dealer ads
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    It used to be that a wild car dealership commercial meant a screaming frontman in a hideous suit making terrible puns and begging for you to help him out of some terrible predicament having to do with surplus inventory. No more – as production values have increased so has the number of ...

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    Video: Lincoln and MKZ propose brand reinvention
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    Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that ...

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    Video: Ford unveils first television ad for new Fusion
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    Ford is unveiling three commercials this week that attempt to show how the new Fusion stands out from the crowd. The first one, called Disappearing, can be watched below. "The competition is fierce in this segment, and it's important that we tried something different," said Amy Marentic, ...

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    Video: This cat thinks the Toyota Corolla is to die for
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    Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which isn't our Corolla but the European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved ...

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    Video: Midttrafik commercial shows riding the bus is still cool
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    We can't remember ever seeing a commercial for a bus at all, much less one that was genuinely epic, but we can cross both those firsts off our bucket list thanks to an ad for Denmark's Midtraffik public bus system. Midttrafik wanted to make riding the bus cool, and the result is this 90-second ...

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    Video: 2013 Smart ForTwo gets three bite-size new ads
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    For such a Lilliputian car, the Smart ForTwo has giant staying power. The hatch that still gets wary glances is not only still kicking here in the U.S., it's done ten-straight months of year-on-year sales increases. That kind of sales trend calls for an ad campaign, and we have it in three new ...

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