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VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech

What do you want from me... I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, and the Japanese automotive giant is using the point to prove that two drivetrains are better than one. Of course, the two drivetrains in question belong to the new 2010 Toyota Prius, which mates an electric motor capable of powering the car by its lonesome (albeit briefly) and a small, efficient gas-burning 1.8-liter four ... Read more →

VIDEO: Production Cadillac CTS Coupe breaks through in new 60-second spot Jonathon Ramsey

With the tagline "America, we have re-ignition," Cadillac is out to reintroduce itself to buyers. After bursting out of their underground bunker, the spot showcases all of the models in the line ...

VIDEO: Saab 9-3X commercial is all about changing perspective(s) Jonathon Ramsey

Saab really has been changing perspective lately, from the look of its cars to the people who decide on the look of its cars. That kind of thing will happen when you enter bankruptcy and are sold ...

What is 230? GM knows, but isn't saying... Jonathon Ramsey

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. ...

VIDEO: Go Daddy teases raciest-yet Danica Patrick ad for Indy 500 Chris Shunk

Go Daddy commercials are well known for two things: 1) Having little to do with web hosting and domains, and 2) Making use of attractive women in suggestive situations. During the Super Bowl, Go ...

Used Integra, CHEAP! 1 year ago on Autoblog

Normally, the phrase "only rolled once" isn't considered a positive attribute in a used car ad. For the sellers of this distressed 1999 Acura Integra, however, it's a defining characteristic. The high points (now low, due to the vehicle's inverted status) are that the parts should be in fine shape ...

Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign 1 year ago on Autoblog

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled ...

Whoops, eh? - Canadian Ford ad spurs backlash 1 year ago on Autoblog

The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline ...

VIDEO: Raikkonen and Schumacher in Fiat Bravo commercial 1 year ago on Autoblog

"So...wanna see a pensioner drive?" Michael Schumacher casts a pretty big shadow over all of F1, and nobody knows it better than Kimi Raikkonen. That's bred a little animosity by Ferrari's latest world champion to his septuple-crown predecessor, but that hasn't stopped either from fulfilling their ...

Four automakers doing Super Bowl spots, Audi first in 20 years 1 year ago on Autoblog

When viewers tune-in to watch the 42nd annual Super Bowl on February 3rd, four automakers – Chevrolet, Hyundai, Toyota and Audi – will compete for the hearts and minds of the gridiron-obsessed masses. Chevy is only planning one, 60-second ad during the second quarter, while Cadillac ...

VIDEO: Rally-racing is easier than it looks... 2 years ago on Autoblog

click above image to view video Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It's got several models coming up, including hot versions of the Grande Punto and 500. It's rebranded its S2000 rally racing team under the Abarth name, and has done the same with its ...

VIDEO: Boys will be Boys...especially in a McLaren 2 years ago on Autoblog

As far as rivalries go in Formula One, the competition between two drivers in the same team is far more intense than that between rival squads. Few have articulated that point quite as vividly as Fernando Alonso and Lewis Hamilton, the two star drivers at McLaren-Mercedes. One's a returning ...

Ad attack: Chrysler unveils new spots with "Engineered Beautifully" tagline 2 years ago on Autoblog

Assembled in the YouTube clip above are four brand new commercials from Chrysler that the automaker hopes will convey the message that its lineup offers "world-class quality and engineering at an extraordinary value". Thus, the new tagline for the campaign is "Engineered Beautifully". The first ...

Update: despite protests, Arnold gets Volvo's advertising 2 years ago on Autoblog

A while back, Men's-issue advocate Glenn Sacks was leading the call against Volvo shacking up with Arnold Worldwide. The contention centered around how men and fathers are portrayed in some of Arnold's work. At stake was $150 million in advertising dollars from the Swedish brand. The decision has ...

VIDEO: My gearbox is better than yours 2 years ago on Autoblog

This ad takes us back to our childhood, when transmissions came in manual and automatic. That was it. Today's kids have sequentials, continuously variable ratios, dual clutches, paddle shifters, manually-shifted automatics, automatic-shifting manuals and a gazillion other variations to confuse ...

Video: Porsche Carrera GT promo 2 years ago on Autoblog

Most commercials we see on television pitch products like soft drinks and toilet paper – you know, the kind of things that most people buy and most people can afford. There's certainly no shortage of car commercials, either, but they likewise typically focus on mass-market automobiles like ...

Ford airing two new Edge commercials tonight directed by David Mamet 2 years ago on Autoblog

Ford has commissioned writer and director David Mamet to produce two new commercials for the Edge CUV that will make their TV debut during tonight's episode of American Idol Their real debut is right here, however, where we've included both commercials for your viewing enjoyment. Mamet is best ...

VIDEO: Tiger underhood! '65 GTO commercial 2 years ago on Autoblog

Back before engine bays were tightly packed, feline friends would sometimes hop up on a warm engine in the cooler weather. Proximity to the cooling fan would occasionally lead to ah, colorful results. We're sure that no tigers were harmed in the filming of this '65 GTO commercial that the guys at ...

VIDEO: Renault keyless entry keeps you from freezing your nuts off 2 years ago on Autoblog

Anyone who's lived in a cold climate can appreciate not having to take out a key when the thermometer drops below freezing. Keyless entry is good, but a keycard that stays in your pocket is even better, as demonstrated in this commercial from Renault, which makes the argument painfully obvious. ...

As the ad world turns: Male activist group pesters Volvo to portray fathers better 2 years ago on Autoblog

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...

More hysteria over suggestive ads: Hyundai yanks ad featuing baby behind the wheel 2 years ago on Autoblog

Aw hell, here we go again. Hyundai is pulling its spot called "Restless" after the Advertising Standards Bureau of Australia banned it. The ad, which appeals to people's warm, gooey centers by adultifying toddlers, shows a baby snatching the keys to the Santa Fe and hitting the highway. Along the ...

Coattails: Audi gets unintentional boost in Chevy spread 2 years ago on Autoblog

Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned ...

Mustang billboards blur background and their own point 2 years ago on Autoblog

click on above image for link to more pics of blurry Mustang billboards by Ian Hart These Mustang billboards have popped up on the internet today thanks to a few advertising-related blogs that just don't get their point. The billboards are constructed from a semi-transparent resin that magically ...

GM previews Super Bowl ad starring Robot 2 years ago on Autoblog

You didn't think the only commercial General Motors would air during the big game on Sunday would be a spot made by a bunch of college kids, did you? No, GM has its own ad in the works that won't have to work hard to beat the flop it fielded last year. A 30-second preview of the ad has been ...

Shellfish! Ferrari and Shell close down major cities to film commercial 2 years ago on Autoblog

Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the ...

Ford Super-Duty ads set for Super Bowl debut 2 years ago on Autoblog

Every company that produces a consumable product wants to make its mark during the Super Bowl with a sweet commercial. Automakers are no different, and you'll see plenty of spots during the big game from your favorite OEMs. Ford is planning on pushing its new 2008 Super-Duty pickup, and will be ...

VIDEO: Steal an Evo! 2 years ago on Autoblog

There's a certain indefinable "quality" about flashy, rally-derived Japanese sedans. Those big air scoops, the ostentatiously over-sized rear wings, the jumbo rims... it all just screams "steal me!" Evidently Mitsubishi thinks their Evo IX is theft-worthy, too, as demonstrated by this ...

Whoops! Lexus accidentally releases images of IS-F on web 2 years ago on Autoblog

We're almost dead certain that Lexus will unveil the IS-F, a very high-performance version of its IS-Series sedan, in Detroit next week. Regardless of whether it does or not, we've been treated to a sneak preview of the car thanks to an online advertisement that's been released revealing the entire ...

More ad fights!: BMW sends Jag's tail between legs 2 years ago on Autoblog

In the inane world of automotive advertising, there are few things more enjoyable than a healthy bitch slapping between automakers. We've seen what happens when three manufacturers enter into a pissing contest about the awards they've won, but this newest ad is a stellar illustration of what lax ...

VIDEO: Dodge "Pixie" #1 ad of 2006 2 years ago on Autoblog

Online marketing journal Advertising Age just released their Top 10 Most Watched Videos and awarded Dodge the #1 spot for its spot featuring Tinkerbelle and the Caliber. The video shows a pixie flying around town transforming things into more magical versions of themselves by sprinkling fairy ...

VIDEO: the toys went marching one by one... into a SEAT 2 years ago on Autoblog

This ad has a strangely disturbing dimension to it. At least it does for any child who ever thought his teddy bears and toys came to life at night. As if the lightning and thunder weren't enough, the spookiness is only compounded by the spooky voices singing a spooky Spanish rendition of The Ants ...

VIDEO: The Benefits of the VW Touareg's retractable mirrors 2 years ago on Autoblog

We didn't think that promoting the benefits of a car feature by ogling women could get any funnier than Nissan's (not safe for work) independent front suspension ad, but Volkswagen just might have managed to do just that – and in a more "gentlemanly" fashion, too. I'm sure the chivalry ...

VIDEO: "Not in this Weather" Mercedes ad 3 years ago on Autoblog

This is a bit of an old commercial, but it's a good one, and since it's resurfaced on the net, we thought we'd give you a chance to enjoy it again... for the first time. The ad is for Mercedes' proprietary 4MATIC all-wheel-drive system and its astonishing homewrecking capabilities. Will the ...

VIDEO: Audi RS4 commercial 3 years ago on Autoblog

There've been a lot of cars we've said that look like they were built for Darth Vader, but the Audi RS4 sounds like it. At least that's what Ingolstadt alleges with this ad. The commercial shows a Hollywood sound effects crew working with a black RS4 to get that just the sound they need for ...

VIDEO: What will Schumi do next? Part II 3 years ago on Autoblog

Did you like the last Shell Schumi ads we brought you? The commercials hit the German airwaves after the seven-time world champ retired, and we brought you episodes 1 & 3. Now, episode 2 has found its way onto the net, thanks to the same intrepid German fan. This one features Michael standing ...

VIDEO: What will Schumi do next? 3 years ago on Autoblog

Between jaunts to his private isle and the possiblity of a test driving gig, it's an apt question. However, Shell seems to have the answer... or an answer anyway. Plus, it's an entertaining one at that. In what appears to be a series of ads for German television, seven-time world champion Michael ...

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Autoblog Podcast #153: With Phil Berg

Phil Berg puts his reputation on the line and hangs with the podcast crew.

 
 

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