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Can't win for losing: Chrysler criticized for "Thank You" ads
After receiving at least $4 billion dollars in low cost government loans, Chrysler, LLC thought the least it could do was thank the American people for their support. Instead of calling a press conference or writing a heart-felt letter to major newspapers, team Pentastar thought it best to take out full page ads in newspapers across America. Actually, maybe it wasn't such a good idea (not to mention several pop-up text ads). It seems there are quite a few Americans that don't like the fact that Chrysler found the need to spend hundreds of ... Read more →
Ford and Chrysler cut ad spending... uh oh Chris Shunk
While GM and Toyota are ramping up their marketing efforts, the folks in Dearborn and Auburn Hills are spending less this year. Ford pulled back ad spending in the first quarter by 31% to $291 ...
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Can't win for losing: Chrysler criticized for "Thank You" ads 11 months ago on Autoblog
After receiving at least $4 billion dollars in low cost government loans, Chrysler, LLC thought the least it could do was thank the American people for their support. Instead of calling a press conference or writing a heart-felt letter to major newspapers, team Pentastar thought it best to take out ...
Ford and Chrysler cut ad spending... uh oh 1 year ago on Autoblog
While GM and Toyota are ramping up their marketing efforts, the folks in Dearborn and Auburn Hills are spending less this year. Ford pulled back ad spending in the first quarter by 31% to $291 million, while Chrysler took a deeper cut of 42%, to $186 million. Part of the reason for this decreased ...
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