ad spending

After receiving at least $4 billion dollars in low cost government loans, Chrysler, LLC thought the least it could do was thank the American people for their support. Instead of calling a press conference or writing a heart-felt letter to major newspapers, team Pentastar thought it best to take out ...

While GM and Toyota are ramping up their marketing efforts, the folks in Dearborn and Auburn Hills are spending less this year. Ford pulled back ad spending in the first quarter by 31% to $291 million, while Chrysler took a deeper cut of 42%, to $186 million. Part of the reason for this decreased ...