ad campaign

Surviving the initial bankruptcy shakedown, yet still struggling to stay afloat, the Buick division of General Motors is introducing a new advertising campaign starting this weekend - adding to the handful of all-new campaigns it has launched since 2002. The new offensive, aimed directly at the ...

The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo ...

Subaru is hoping to give us all a little culture via its new Impreza ads. To show off the new 2008 Impreza and WRX, the company is using an ad campaign that portrays "the history, heritage and popular culture of its home country, Japan." Think everything from Japanese pop culture, from anime films ...

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

BMW's new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when ...

That Suzuki regularly achieves near-mythical levels of performance with its motorcycles is a well-established fact. The bikes are proven winners and champions on the international stage. When it comes to the company's automotive division here in the US, however, it's been a different story.In ...

This week, Nissan launched a new ad campaign to promote the upcoming 2007 Nissan Versa. The promotion centers around the faux-word, "autoclaustrophobia." Essentially, the fear of too little space within an automobile. Naturally, Nissan is seeking to trademark the word.Marketing researchers found ...

"Like always, like never before."Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked article Brandweek, the marketing campaign will be promoting all the vehicles as a unit with the ...