With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and th
Ford doesn't sell its Mustang in Europe, but that hasn't stopped fans from the UK to Poland from figuring out ways to procure one. The Mustang is playing a part in Ford's "Go Further" ad campaign – which showcases the global portfolio and is aimed at changing perceptions by being discreet with Ford branding – and that gets air time in Europe.
If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does it ever make the audience uncomfortable in the way the brilliant original BBC version did. Rather, as the main characters in the American version of the show have become caricatures, The Office has grown
Surviving the initial bankruptcy shakedown, yet still struggling to stay afloat, the Buick division of General Motors is introducing a new advertising campaign starting this weekend - adding to the handful of all-new campaigns it has launched since 2002. The new offensive, aimed directly at the intended audience of baby-boom drivers, carries the theme "Take a look at me now."
Subaru is hoping to give us all a little culture via its new Impreza ads. To show off the new 2008 Impreza and WRX, the company is using an ad campaign that portrays "the history, heritage and popular culture of its home country, Japan." Think everything from Japanese pop culture, from anime films and manga comics, to "The Fast and the Furious," "Crouching Tiger, Hidden Dragon" and even "Blade Runner." The commercials will be debuting online today.
We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of selling the redesigned Focus. JWT Detroit will bid for the account, but sources say Ford would like at least two outside agencies with fresh ideas to also compete for the job.
BMW's new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when piloting a Beemer to visible life, sights of different BMW models explode into lights and swirls all accompanied by a fresh arrangement of Beethoven's 9th Symphony by UNKLE. This new campaign was crea
That Suzuki regularly achieves near-mythical levels of performance with its motorcycles is a well-established fact. The bikes are proven winners and champions on the international stage. When it comes to the company's automotive division here in the US, however, it's been a different story.
This week, Nissan launched a new ad campaign to promote the upcoming 2007 Nissan Versa. The promotion centers around the faux-word, "autoclaustrophobia." Essentially, the fear of too little space within an automobile. Naturally, Nissan is seeking to trademark the word.