ad campaign


Against all odds, Buick to say: "Take a look at me now"

Surviving the initial bankruptcy shakedown, yet still struggling to stay afloat, the Buick division of General Motors is introducing a new advertising campaign starting this weekend - adding to the handful of all-new campaigns it has launched since 2002. The new offensive, aimed directly at the intended audience of baby-boom drivers, carries the theme "Take a look at me now." Before you start humming that familiar Phil Collins song, GM wants to assure all of us that we are heading down the wrong path. After all, Mr. Collins actually named his ... Read more →

Volvo enlists valets to understand its clientele Jonathon Ramsey

The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message ...

WRX marketing campaign injected with Japanese culture Frank Filipponio

Subaru is hoping to give us all a little culture via its new Impreza ads. To show off the new 2008 Impreza and WRX, the company is using an ad campaign that portrays "the history, heritage and ...

Take my ad account, please! Ford puts job of marketing Focus up for grabs John Neff

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual ...

VIDEO: BMW "See How It Feels" campaign launches Frank Filipponio

BMW's new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in ...

Finally! New Suzuki ads draw connection to successful bikes 3 years ago on Autoblog

That Suzuki regularly achieves near-mythical levels of performance with its motorcycles is a well-established fact. The bikes are proven winners and champions on the international stage. When it comes to the company's automotive division here in the US, however, it's been a different story. In ...

Autoclaustrophobia: Nissan pushes Versa in pop culture 3 years ago on Autoblog

This week, Nissan launched a new ad campaign to promote the upcoming 2007 Nissan Versa. The promotion centers around the faux-word, "autoclaustrophobia." Essentially, the fear of too little space within an automobile. Naturally, Nissan is seeking to trademark the word. Marketing researchers found ...

"Like always," Saturn unveils new advertising campaign 3 years ago on Autoblog

"Like always, like never before." Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked article Brandweek, the marketing campaign will be promoting all the vehicles as a unit with the ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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