ad agency

No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New ...

Assuming the Mayans were not correct and there will still be a world in 2013 where people buy cars, Lincoln plans to be there commencing its rebirth: the 2013 MKZ overseen by Max Wolff will be the first model to reset the Lincoln brand. When there's a new story to be told, one often finds a ...

When General Motors announced that the ad agency in charge of Chevrolet was up for review, the speculation was that its "Chevy Runs Deep" ad campaign could be on the ropes after only one year. Critics say "Runs Deep" doesn't have the impact of previous campaigns like "See the USA in Your ...

First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you'll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone ...

BMW of North America is beginning a review for its $150 million U.S. ad account, the company said on Monday. The decision comes after a tumultuous six months for the company, having lost its long-time marketing executive, Jack Pitney,to a tragic accident last October and then parting with its ...

It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for ...

Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like ...

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to ...

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...