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    Report: GM sticking with Commonwealth despite ousting Ewanick
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    According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further ...

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    Report: Mini Canada's former ad agency selling one last car
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    It isn't always kittens and cotton candy when a client splits with an advertising agency, especially at the end of a long relationship. If either side makes a statement at all, it's usually full of platitudes and the kind of celebrity divorce tone that leads you to wonder, "What happened ...

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    Report: GM pulls advertising from next Super Bowl after Facebook exit
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    The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots ...

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    Video: The 'Ultimate Driving Machine' is back
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    No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New ...

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    Report: Lincoln getting its own ad agency?
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    Assuming the Mayans were not correct and there will still be a world in 2013 where people buy cars, Lincoln plans to be there commencing its rebirth: the 2013 MKZ overseen by Max Wolff will be the first model to reset the Lincoln brand. When there's a new story to be told, one often finds a ...

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    Report: "Chevy Runs Deep" campaign to stick around
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    When General Motors announced that the ad agency in charge of Chevrolet was up for review, the speculation was that its "Chevy Runs Deep" ad campaign could be on the ropes after only one year. Critics say "Runs Deep" doesn't have the impact of previous campaigns like "See the USA in Your ...

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    Followup: Fake Kia ads cause uproar, get creatives banned from Cannes
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    First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you'll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone ...

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    BMW shopping for a new ad agency. Oh, Joy!
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    BMW of North America is beginning a review for its $150 million U.S. ad account, the company said on Monday. The decision comes after a tumultuous six months for the company, having lost its long-time marketing executive, Jack Pitney,to a tragic accident last October and then parting with its ...

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    Just-hired GM marketing head Ewanick already stirring the pot?
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    It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for ...

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    VW chooses Deutsch LA as its new ad agency
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    Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like ...

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    Chevrolet follows Cadillac into the advertising agency review breach
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    Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to ...

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    Take my ad account, please! Ford puts job of marketing Focus up for grabs
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    We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

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    As the ad world turns: Male activist group pesters Volvo to portray fathers better
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    Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...

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