There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula – for crossovers especially – that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlan
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