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1062014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to

60New Acura ILX ads promote its mullet-like nature

It's business in the front, party in the back for this 2013 Acura ILX ad that premieres June 4.

12VIDEO: Acura RDX "Wall Art" commercial and how it was made

Click above to see Acura's Wall Art commercial and the making of

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