Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[VIDEO: Fisker runs commercials in L.A. before Oscars]]>http://www.autoblog.com/2009/02/24/video-fisker-runs-commercials-in-l-a-before-oscars/http://www.autoblog.com/2009/02/24/video-fisker-runs-commercials-in-l-a-before-oscars/http://www.autoblog.com/2009/02/24/video-fisker-runs-commercials-in-l-a-before-oscars/#commentsFiled under: , , ,


Click above to watch the video after the jump

The Fisker Karma is on its way, and Henrik Fisker wants the world to know about it. The company bought two one-minute spots during the Oscars telecast, and they happened to play just before two of the evening's most hyped celebs did their turns on the crimson shag. You don't learn much about the car during the spot, and frankly it looks a little like something that should be Spike TV late at night, but hey, the word is out. Follow the jump to see it for yourself.

Gallery: Detroit 2009: 2010 Fisker Karma


[Source: Wired]

Continue reading VIDEO: Fisker runs commercials in L.A. before Oscars

VIDEO: Fisker runs commercials in L.A. before Oscars originally appeared on Autoblog on Tue, 24 Feb 2009 18:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Academy AwardsAcademyAwardsadvertisingcommercialcommercialsfiskerfisker automotivefisker karmaFiskerAutomotiveFiskerKarmagreenhenrik fiskerHenrikFiskerhybridkarmalifestyleoscarsvideoTue, 24 Feb 2009 18:00:00 EST<![CDATA[Audi bucks trend, beefs up ad budget]]>http://www.autoblog.com/2008/08/28/audi-bucks-trend-beefs-up-ad-budget/http://www.autoblog.com/2008/08/28/audi-bucks-trend-beefs-up-ad-budget/http://www.autoblog.com/2008/08/28/audi-bucks-trend-beefs-up-ad-budget/#commentsFiled under: ,

Automakers have been fleeing main-stream media faster than most new reality shows get pulled from prime-time programming. There are many reasons for the move away from big dollar media, including decreased TV viewers and online ads soaking up some of the budget, but perhaps the biggest reason is that cash isn't spewing out of SUV tailpipes any more.

Audi is one company that isn't high-tailing it out of the high rent district. The German automaker won't be cutting its 2008 ad budget, and instead, will be pumping more money into big-ticket campaigns. You'll see Audi touting the A4 at events like the Academy Awards and Sunday Night Football, along with its recent spots during the Olympics and last year's Super Bowl. Audi's goal is to bust misconceptions that it is a near-luxury brand by selling its cars as bigger, faster, and more efficient than the competition.

Audi is in a huge hurry go expand to 1.5m global sales per year by 2015, and it has no intentions of letting something like a massive auto market downturn get in the way of its goals. To reach that goal, Audi will have to fare better in North America, and great products alone won't cut it if the word never gets out.

[Source: Ad Age]

Audi bucks trend, beefs up ad budget originally appeared on Autoblog on Thu, 28 Aug 2008 08:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>academy awardsAcademyAwardsadvertisingAudi advertisingAudiAdvertisingmarketingVWThu, 28 Aug 2008 08:58:00 EST<![CDATA[GM Style Event nixed from 2009 NAIAS activities]]>http://www.autoblog.com/2008/08/19/gm-style-event-nixed-from-2009-naias-activities/http://www.autoblog.com/2008/08/19/gm-style-event-nixed-from-2009-naias-activities/http://www.autoblog.com/2008/08/19/gm-style-event-nixed-from-2009-naias-activities/#commentsFiled under: ,


Click above for high-res gallery of 2008 GM Style Event

After two years of combining celebrities, fashion and music with the best of its vehicle lineup, General Motors has decided that the 2009 GM Style Event just isn't worth the expense. The cancellation of GM Style is part of the General's goal to free up $15 billion in cuts and asset sales by 2009. Considering the automaker pays B- and C-list celebrities and sports figures to attend, there's some money on the table here. The event has actually been a big hit the past two years with attendees like Kid Rock and Jay-Z, Carmen Electra, Jeff Gordon and the some well known fashion designers from around the world. GM also used the bright lights and catwalk to show the Camaro Convertible Concept and Corvette ZR1 for the first time.

The death of GM Style comes right after the automaker decided to pull its advertising at the Emmy Awards and next year's Academy Awards broadcast. GM has been the largest advertiser of the Academy Awards over the past 10 years, with $97.1 million spent on the awards show since 1998. GM will still advertise at the Golden Globes, Grammys, and Country Music Awards in 2009.

Gallery: Detroit 2008: GM Style 2008


Gallery: Detroit Auto Show: Cars and Stars - GM Style Event


[Source: Detroit News]

GM Style Event nixed from 2009 NAIAS activities originally appeared on Autoblog on Tue, 19 Aug 2008 15:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>academy awardsAcademyAwardsadvertisingemmysGeneral MotorsGeneralMotorsGM style eventGmStyleEventjay-zkid rockKidRockTue, 19 Aug 2008 15:58:00 EST<![CDATA[Celebrities to drive 'green' to Oscar red carpet]]>http://www.autoblog.com/2006/03/05/celebrities-set-to-drive-to-osca/http://www.autoblog.com/2006/03/05/celebrities-set-to-drive-to-osca/http://www.autoblog.com/2006/03/05/celebrities-set-to-drive-to-osca/#commentsFiled under: , , ,

The slow roll to the red carpet at tonight's Academy Awards is likely to be a quiet one for many of the night's biggest nominees. Oscar-intenders like Joaquin Phoenix and George Clooney are slated to arrive curbside in Toyota hybrids, as part of the company's fourth annual "Red Carpet, Green Cars" marketing shtick. Given the massive amounts of traffic (vehicular and human) 'round the event, expect a near-silent processional as the company's parade of hybrids will likely arrive in full-electric mode.

For their part, the Ford Motor Company is finally starting to get into the pre-Oscar eco-promotional sweepstakes, as Cathy Schulman (producer of Crash) will exit a Mercury Mariner Hybrid, and Jake Gyllenhaal of Brokeback Mountain fame is set to roll up with his homies in a biodiesel Ford Excursion.

Wither the General? GM will forgo all the green posturing, and instead bring the bling, with a fleet of 50 Cadillacs, largely 2007 Escalades.

No word on if Michael Moore will be attending, and if so, what his 'Whip du jour' will be. (Sorry 'bout the pic, we couldn't resist)

[Source: The Associated Press via The Washington Post]

Celebrities to drive 'green' to Oscar red carpet originally appeared on Autoblog on Sun, 05 Mar 2006 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Academy AwardsAcademyAwardsCadillacEscaladeExcursionFordFord Motor CompayFordMotorCompayGeneral MotorsGeneralMotorsHighlanderHybridMercury MarinerMercuryMarinerOscarOscarsPriusRed CarpetRedCarpetRx330RX330hToyotaSun, 05 Mar 2006 12:30:00 EST