abarth

Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth. First up is a minute-long montage showing the Scorpion-addled Abarth flung around the ...

What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has "tiger blood" flowing through his veins? Yes, that's right, Fiat has enlisted none other than Charlie Sheen to ...

The Fiat group has a knack for (or a habit of) dressing up its most affordable hatchbacks in tribute to its most expensive exotics. Alfa Romeo did a special MiTo and Giulietta for Maserati dealers, and Abarth did a special 500 to honor Ferrari. But since the latter has run its production run, the ...

There's a part of us that wishes the automotive industry were packed with more eccentric characters like Lapo Elkann. The rakish heir to the Fiat empire (and possible future president of Ferrari) is anything but dull, overdosing on coke and heroin in a transsexual prostitute's apartment one ...

The Abarth 695 was originally intended as a Fiat 500-based tribute to Ferrari. Hence the 695 Tributo Ferrari moniker. But this one looks more like a salute to McLaren. Created by Japanese tuner Office-K and unveiled this week at the Tokyo Auto Salon, this special Abarth has had its Scuderia Red ...

Fiat has announced that the 2012 500 Abarth will be priced from $22,000, *not including destination charges. That's a healthy jump from the tiny Italian's $15,500 base MSRP and higher still than the open-air 500C that starts at $19,500. For all that extra lira, buyers get Fiat's turbocharged ...

How many sports cars can one automotive group offer? Just ask the people at Volkswagen, whose various divisions – Lamborghini, Bugatti, Porsche, Audi – churn them out like you and I would write Christmas cards. (Or Hannukah cards, anyway.) And the Fiat group is right behind their German ...

There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got everything: cars, ...

Joe Grace, Fiat Vehicle Line Executive, swung by Jay Leno's garage with the brand's new 500 Abarth for a little history lesson and a quick walk around. Here in the States, it's easy to forget that Karl Abarth, the man behind the Fiat tuning division, was as driven as they come when pushing the ...

Of all the major international auto shows on the calendar each year, the Bologna Motor Show may not rank among the most important. But it is vital for the Fiat Group, whose numerous brands make up more than just one lion's share of the Italian auto industry. As such, it's not a show for Fiat to ...