The recent history of AMG is turning out amped-up versions of Mercedes-Benz offerings that would hardly ever be mistaken for their sedate counterparts. Sure, you'd need to pay attention to pick a G-Class from the G63 AMG, but dual side-pipes are a quick giveaway. The Mercedes-Benz A45 AMG is not only a new era in Affalterbach's attention on smaller cars, it is probably also the most subtle transformation we can think of in the line-up.
Fun coincidence. On the same day that Audi announces the unveiling of its new S3 Sportback at the Geneva Motor Show, Mercedes-Benz steals the spotlight by confirming that the all-new A45 AMG will also receive its official debut early next month. Starting life as the entry-level A-Class hatchback, the A45 AMG gets the full AMG treatment, which includes numerous performance, handling and styling upgrades.
We've spotted the all-new Mercedes-Benz GLA testing a couple times in recent months in getting closer to production form and shedding camouflage, but now it looks like we're see our first look at the AMG version of this compact crossover. The low ride height might trick some into thinking that we're just seeing the already-confirmed A45 AMG out testing, but the unique beltline, rear doors and side windows confirm this is some version of the GLA-Class.
What do you do with a new success? Work it. The still-warm A-Class is already the most successful launch in Mercedes-Benz history, yet the German brand is still coming up with new ways to show it off to more people. The latest example comes from Mercedes' Japanese outpost, which has created an anime series for the compact hatch called "Next A-Class." The new video shorts are part of the promotion ahead of the model's launch in Japan this January.
A 45th anniversary isn't one we're used to breaking out the Perrier-Jouet for, but since the anniversary in question happens to celebrate AMG, we'll get some corks flying. The biggest news this year for the in-house tuning arm of Mercedes-Benz is the A45 AMG, representing not just an unexpected end of the pool for AMG to dive into, but an entirely new – and compact – body of water. More than a makeover of the A-Class, it is the first peek at the makeover of AMG as it prepares for the
With the launch of the new A-Class, Mercedes-Benz is getting serious about the premium hatchback segment – much more than it was with the previous A-Class, B-Class and the old, C-Class Sport Coupe. And with the premium hatchback territory comes the high-end hot hatch market. Audi is already playing that game with the RS3 and BMW is heading in with the new M135i, so Mercedes is going to need an entry of its own. And this is the latest on its development.