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39Book Review: The Yugo: The Rise and Fall of the Worst Car in History

In 1985, just nine months before the Yugo came to America, Yugo America CEO Malcolm Bricklin and second in command Tony Ciminera toured the Zastava plant in Kragujevac, Yugoslavia. This is where the Yugo 45, the crazy-cheap car Americans would come to know, love and then loathe, would be built and rebadged as the Yugo GV (Bricklin intended GV to stand for "great value," but he never bothered paying the ad firm to spread the word). Ciminera was horrified at what he saw.

20Zastava builds the final Yugo

"Cao, nema više" reads the piece paper affixed to the tailgate of the red Serbian hatchback, as a small throng of proud workers gathered around the car to bid it "Goodbye, no more" this week. After a 20-year run, the last Zastava Koral, #794,428, quietly made its way to the Zastava museum and the scrappy Eastern European automaker has wound down production on all but one of its models. The very last Zastava, a Skala 55, will be the last of its kind when it makes its way down the productio

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