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General Motors' marketing missteps over Miami
Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts markets. Using the South Florida market as an example, Hawkins writes how a series of misses and mismanagement has led to the automaker’s current marketshare of 13.8-percent in the area. Example: Cadillac ads depicting cars cavorting in snow while the weather in Florida climbed past seventy degrees. Using Led Zepplin music. Or apparently ... Read more →
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General Motors' marketing missteps over Miami 3 years ago on Autoblog
Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts markets. Using the South Florida market as an example, Hawkins writes how a series of misses and ...
Autoblog Podcast #156: Paukert comes back for more!
Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.
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