WarmUp


VIDEO: "Warm Up" Audi's first commercial for the R8

var digg_url = 'http://digg.com/world_news/Video_Warm_Up_Audi_s_First_Commercial_for_the_R8_Supercar'; A seminal car like the Audi R8 needs a proper marketing push to become an effective halo vehicle, so the Stuttgart crew has produced the first commerical for its supercar called "Warm Up". Much like the recent Shell/Ferrari commercial (if you haven't seen it, do so), "Warm Up" takes us from the past all the way up the present. Audi begins 70 years ago with the introduction of the mid-mounted engine, which leads to the use of aluminum ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

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