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A seminal car like the Audi R8 needs a proper marketing push to become an effective halo vehicle, so the Stuttgart crew has produced the first commerical for its supercar called "Warm Up". Much like the recent Shell/Ferrari commercial (if you haven't seen it, do so), "Warm Up" takes us from the past all the way up the present. Audi begins 70 years ago with the introduction of the mid-mounted engine, which leads to the use of aluminum construction for the first time, quattro all-wheel drive and finally the automaker's FSI direct injection technology.

Filmed over six days in Mexico, "Warm Up" certainly has a lot of production appeal and features the R8 front and center the whole time. It also features five actors, 1,050 extras and 100 crew members. A little movie of its own, "Warm Up" will be debuted during the showing of "I, Robot" on the RTL Channel in Europe on April 6th.

Check out the full commercial after the jump.

[Source: Audi]

Continue reading VIDEO: "Warm Up" Audi's first commercial for the R8

VIDEO: "Warm Up" Audi's first commercial for the R8 originally appeared on Autoblog on Thu, 29 Mar 2007 12:57:00 EST. Please see our terms for use of feeds.

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