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You Know, For the Kids: Volvo Motorsport launches children's racing gear
Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones actually paying for and driving the car – can shuttle their kids around from school to karate class. Just ask any of the mothers sitting sideline at soccer practice and they'll tell you as much. That may go some way towards explaining why the Swedish ... Read more →
Air Bag: Volvo moves from safety to fashion accessories Noah Joseph
Okay, we know automotive merchandizing has grown into a big business these days, but surely this has gone too far. After Volvo trucks came out with their own fashion line (in case you missed that), ...
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You Know, For the Kids: Volvo Motorsport launches children's racing gear 5 months ago on Autoblog
Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones ...
Air Bag: Volvo moves from safety to fashion accessories 1 year ago on Autoblog
Okay, we know automotive merchandizing has grown into a big business these days, but surely this has gone too far. After Volvo trucks came out with their own fashion line (in case you missed that), Volvo cars has introduced... a purse. Perfect for all those soccer moms rolling around in Swedish ...
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