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As the ad world turns: Male activist group pesters Volvo to portray fathers better
Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of father's advocacy groups as they vie for Volvo's ad money. Arnold is in contention to win the $150 million account for Volvo's advertising, but they're drawing fire for past work that's denigrated fatherhood. Men's-issue advocate Glenn Sacks is leading the ... Read more →
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As the ad world turns: Male activist group pesters Volvo to portray fathers better 2 years ago on Autoblog
Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...
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