Ford appears to be using any advantage it can, from any industry, to make better cars and make them more quickly. Last month we got word of the motion-capping tech The Blue Oval borrowed from video games and movies. This month the news is that it's putting all of that mo-cap work into its immersive Virtual Evaluation lab (iVE) with the help of United Space Alliance. Alliance is a joint venture between Boeing and Lockheed Martin that aids in virtual modeling for space missions.
Ford's Bold Moves campaign just got a little bolder with the introduction of Ford Bold Moves Street Racing, a video game developed in cooperation with Eidos Interactive. Scheduled to hit a North American PlayStation 2, XBOX or PC near you this fall, the game comes packing 18 Ford vehicles and the option to switch among three of them at a time during a race, thanks to a function known as "Maximum Team Control." The game also allows the ability to crash and boom 'til your heart's content via the "