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AddFord plans to increase efficiency by dramatically reducing weight

Ford Fiesta in NYC – Click above for high-res image gallery

54Vehicles keep piling on the pounds

With fuel prices ever creeping northwards you'd think the automakers would start slowing down on upping the size of their new models. Unfortunately, the notion of 'less is more' isn't the case when it comes to building and selling new cars. The belief in the auto industry is that consumers view bigger as better, a problem that's increasingly being associated with vehicles not normally regarded as being large.

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