Uma, meet Alfa. Alfa, Uma.

Jonathon Ramsey — Mon, 17 May 2010 08:00:00 EST

Filed under: Europe, Marketing/Advertising, Hatchback, Alfa Romeo, Celebrities

If you're wondering what you should be looking at in the above pic, you really can't go wrong: one is the Alfa Romeo Giulietta, the other is Uma Thurman. Lady T will be the star talent in the Italian commercial campaign for Alfa's latest, based around the car being perfectly suited to every one of her five multiple personalities. If there's anything wrong with this arrangement it's that the Italians get Uma and the Giulietta while we get cats and Caravans. The television spots being airing May 16.

[Source: World Car Fans]

Uma, meet Alfa. Alfa, Uma. originally appeared on Autoblog on Mon, 17 May 2010 08:00:00 EST. Please see our terms for use of feeds.

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The bull and the bat: Lambo LP640 in next Batman flick?

Frank Filipponio — Wed, 28 Feb 2007 18:57:00 EST

Filed under: Etc., Marketing/Advertising, Lamborghini

Lamborghini has been on something of a roll lately. It had a record year last year with 2,087 units sold. It introduced special editions of the Murcielago and Gallardo, as well as upgraded the "regular" Murci to LP640 status. A roadster version of the LP640 was a no-brainer and showed up soon after. They also let slip that a super lightweight version of the bread-and-butter Gallardo would be debuting in Geneva. So there are lots of reasons to smile if you're with Lamborghini or an enthusiast who follows the way of the bull. One particular highlight must have been seeing a Murci Roadster pop up in Batman Begins. As playboy Bruce Wayne, the Dark Knight escorts a pair of lovelies to dinner and makes a most dramatic exit after an impromptu dip in the fountain. Uma Thurman will also be piloting a Lambo on the small screen in Pirelli's mini feature "Mission Zero", though this time a Gallardo Spyder. Well, it looks like we might be seeing even more of Lamborghini on the big screen in the near future.

Despite the good press for Lamborghini, there have been rumblings that VW might want to shed its supercar brand. And even with more than 2,000 sales last year, that was less than half of archrival Ferrari's U.S. total. Even though Volkswagen has said it is committed to keeping Lambo, and Bugatti for that matter, a sales boost sure would help. Lamborghini's highest profile vehicle, the Murcielago Roadster LP640 was a star of the recent North American International Auto Show last month in Detroit, but getting it into the next Batman movie should get it even more international attention, and that appears to be the plan. Brandweek recently sat down with Automobili Lamborghini CEO, Stephan Winkelmann, to discuss the company's U.S. strategies. Follow the read link for the whole interview.

[Source: Brandweek]

The bull and the bat: Lambo LP640 in next Batman flick? originally appeared on Autoblog on Wed, 28 Feb 2007 18:57:00 EST. Please see our terms for use of feeds.

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