UltimateDrivingMachine

BMW advertising gurus have a big job ahead of them when it comes to supplementing their longstanding "Ultimate Driving Machine" slogan with the company's new "Joy" campaign. Bimmer fanboys had lived and died by the company's ...

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme central to the brand's new ad campaign that was devised by its shiny new ad agency, GSD&M.It turns ...

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the ...

Whether encountered via television, print, radio, Internet or billboards, it's hard to escape automotive advertising. Because they're so omnipresent, most people tend to 'tune out,' so automakers have turned to slogans to and catchphrases to stay in consumer's minds, with the inevitable varying ...

According to the Telematics Research Group (TRG), the crafty engineers at BMW are the most technologically savvy bunch selling cars in North America-- at least as far as telematics go. The upscale Bavarian marque headed the TRG Automotive Technology Index thanks to its range of available ...