Ultimate Driving Machine


BMW: Still "The Ultimate Driving Machine" after all

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme central to the brand's new ad campaign that was devised by its shiny new ad agency, GSD&M. It turns out that "The Ultimate Driving Machine" remains BMW's tagline. Broadly speaking, the idea behind the "Company of Ideas" campaign is that it takes a Company of Ideas to come up with The Ultimate Driving Machine. A couple of quotes from the original ... Read more →

BMW drops "Ultimate Driving Machine" John Neff

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

Car marketing firms "like ADD ferrets on amphetamines" Chris Paukert

Whether encountered via television, print, radio, Internet or billboards, it's hard to escape automotive advertising. Because they're so omnipresent, most people tend to 'tune out,' so automakers ...

BMW named top brand for telematics Chris Paukert

According to the Telematics Research Group (TRG), the crafty engineers at BMW are the most technologically savvy bunch selling cars in North America-- at least as far as telematics go. The upscale ...

BMW: Still "The Ultimate Driving Machine" after all 3 years ago on Autoblog

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme central to the brand's new ad campaign that was devised by its shiny new ad agency, GSD&M. It turns ...

BMW drops "Ultimate Driving Machine" 3 years ago on Autoblog

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the ...

Car marketing firms "like ADD ferrets on amphetamines" 3 years ago on Autoblog

Whether encountered via television, print, radio, Internet or billboards, it's hard to escape automotive advertising. Because they're so omnipresent, most people tend to 'tune out,' so automakers have turned to slogans to and catchphrases to stay in consumer's minds, with the inevitable varying ...

BMW named top brand for telematics 3 years ago on Autoblog

According to the Telematics Research Group (TRG), the crafty engineers at BMW are the most technologically savvy bunch selling cars in North America-- at least as far as telematics go. The upscale Bavarian marque headed the TRG Automotive Technology Index thanks to its range of available "key ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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