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GM ends $1 billion Olympic sponsorship
GM will be out of the Olympics after Beijing. The General said Monday that it can no longer justify spending $1 billion on its expensive sponsorship of the U.S. Olympic team when there are other options that offer a better return. The global giant is said to be looking into non-traditional advertising outlets in an effort to keep ad dollars spent as efficiently as possible, so they have made the decision to let the Olympic contract lapse when it expires in 2008. They will continue their involvement with the U.S. Snowboarding Team, and GM of ... Read more →
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GM ends $1 billion Olympic sponsorship 2 years ago on Autoblog
GM will be out of the Olympics after Beijing. The General said Monday that it can no longer justify spending $1 billion on its expensive sponsorship of the U.S. Olympic team when there are other options that offer a better return. The global giant is said to be looking into non-traditional ...
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