VIDEO: Ford debuts slew of new Drive One commercials starring real people

Chris Shunk — Fri, 09 Oct 2009 11:29:00 EST

Filed under: Marketing/Advertising, Videos, Ford

Click above to watch the videos after the jump

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex.

Hit the jump to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about their favorite new features. We're thinking it's a little annoying that everyone in the commercial is under 30 and Ford found it necessary to use the lame shaky camera bit to give the quick ads that viral YouTube look, but that seems to be all the rage these days. On the bright side, Becky loves her Fusion Hybrid so much that she can't help but mumble at the end.

[Source: YouTube]

Continue reading VIDEO: Ford debuts slew of new Drive One commercials starring real people

VIDEO: Ford debuts slew of new Drive One commercials starring real people originally appeared on Autoblog on Fri, 09 Oct 2009 11:29:00 EST. Please see our terms for use of feeds.

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Lincoln books 8,600 preorders for MKS

Chris Shunk — Mon, 02 Jun 2008 16:01:00 EST

Filed under: Car Buying, Sedan, Marketing/Advertising, Ford, Lincoln

Click above for high-res gallery of the 2009 Lincoln MKS

The first 2009 Lincoln MKS is still a couple months away from arriving at your local Lincoln dealer, but Ford has announced that 8,600 customers have already signed up for the all-new sedan. The MKS has garnered this hefty dose of interest no doubt due to Lincoln's new design language, its well-crafted interior and large number of high-tech gizmos, but Ford's marketing team deserves some credit, too. They began their work announcing the sedan's starting price of $37,895 way back in November during the L.A. Auto Show, then followed up by giving would-be customers early access to a build and price tool on the Lincoln website. The marketing team is also reportedly training dealerships to be knowledgeable about the MKS months ahead of the usual timetable, which has helped salesmen secure preorders for the vehicle sight-unseen.

Preorders traditionally happen for high-end trim levels of a model, and the MKS is no different. Sixty-five percent of the 8,600 preorders have been for the high-end "Ultimate Package," which includes features like 19-inch rims, a THX audio system, and navigation system with Travel Link. An MKS with the Ultimate Package goes for $44,180, which means Lincoln's making some money on the MKS before it even shows up for work.

Gallery: 2009 Lincoln MKS

[Source: Ford]

Continue reading Lincoln books 8,600 preorders for MKS

Lincoln books 8,600 preorders for MKS originally appeared on Autoblog on Mon, 02 Jun 2008 16:01:00 EST. Please see our terms for use of feeds.

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