Trademark

Apparently the new Lexus spindle grille is here to stay. According to the Kaizen Factor blog, Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs. The main differences in the designs are the inserts, either a zig-zag mesh like ...

Autoblog reader Ed sent us this screen shot from the United States Patent and Trademark Office, showing that General Motors has apparently trademarked the name Riviera for use on automobiles. It's no secret that the Riviera name resonates well with anyone familiar with Buick's history, and since ...

You'd expect someone with a nickname like "hotshoe" or "leadfoot" to be behind the wheel of a Ferrari. "Slowhand" less so, but that's the nickname of one Eric Clapton, who in addition to being one of the most highly acclaimed rock and blues guitarists of all time also happens to be a huge nut for ...

Infiniti's rival to the BMW 3 Series is known by just one letter – that letter, of course, being G – but the range is expanding beyond the solitary G35 that had been the mainstay of the line for years. The G35 was succeeded by the G37 (pictured above) and recently supplemented by the ...

There are luxury automakers, there are mainstream automakers, and then there are those in between. Volvo, we'd argue, is one of those marques that doesn't quite compete in the same market as, say, Mercedes-Benz or Lexus, but that looks as if it's about to change. The Swedish automaker has been ...

Does the logo at right remind you of anything? If you answered "Lamborghini", you're both right and wrong. Because it's not the Bolognese automaker's logo. Nor is it the emblem of the Tonino Lamborghini product design company, which is in fact no longer directly associated with the sportscar ...

As much as it has with the Quattro brand, Audi (and its parent company Volkswagen) have more recently turned the letters TDI into an emblem of what it stands for as an automaker. Think of those three letters and you could picture no other marque, that's how closely intertwined the two have ...

Automotive News is reporting that Chrysler has failed to stop a clothing manufacturer from selling "Imported from Detroit" apparel on the grounds of trademark infringement. U.S. District Judge Arthur Tarnow ruled in favor of Pure Detroit, saying that the automaker's request failed to show that the ...

Giorgetto Giuigiaro and his Italdesign studio have a long history of collaboration with the Volkswagen Group. In addition to having designed the original Golf and Scirocco, Guigiaro has penned a whole slew of ...

Most cars never look quite as cool as their conceptual and pre-production versions, and it would appear that the Chevrolet Cruze hatchback will be no exception. Carscoop was able to get its hands on design ...