Autoblog

Toyota lawyers arrived at the U.S. Supreme Court today and were denied an appeal to overturn a ruling originally upheld by a federal appeals court in Washington last year. The case involved a technology patent held by a company named Paice LLC, which contended that Toyota used the same microprocessor developed by the McLean, Virginia-based company on its hybrid vehicles that inputs torque information for both the gasoline-powered engine and the electric motor. The $4.3 million dollar award against Toyota will stand, and Toyota is required to pay royalties to the firm to the tune of $25 for every Prius, Highlander Hybrid and Lexus RX400h sold. Ouch. Sometimes the price of success is steep.

[Source: Detroit News]

If Consumer Reports is right, Volkswagen is well on its way to attaining its dream of outselling Toyota by 2015. In the magazine's June 2008 issue, CR threw a handful of hatchbacks into the ring and the VW Rabbit hopped out the winner. The magazine cited the Rabbit's "very well finished" interior for its class, agility, braking and transmission as reasons to choose it over a growing field of small hatchbacks. CR also expects the Rabbit to have an "above average" reliability record.

The biggest negative the staff found in the VW was "mediocre" fuel economy for a car its size, though many SUV drivers looking to downsize will love seeing its 24 mpg figure. Staffers also complained about the large C-pillars blocking their view and engine lag after stops.

Consumer Reports has routinely praised the Mazda3 as one of its favorite hatches, but in overall scoring, the car now comes in third, slightly behind the Toyota Prius Touring. Rounding out the top five are the Subaru Impreza Outback Sport and the newly redesigned Toyota Matrix/Pontiac Vibe twins. At the bottom of the list are the Dodge Caliber and the Chevrolet HHR.

[Source: Consumer Reports]

The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Watanabe. The 3rd-generation Prius will grow in size, and engine displacement will be bumped to 1.8 liters to increase performance. Despite the increase in size and sprightliness, weight will reportedly hold steady. Further changes are in store after the launch, with plug-in and Li-Ion updates to come.

The nameplate will also move beyond a single model and become a sub-brand during the reign of Prius the III. More body styles are coming, and if you think the Prius is a roachy-looking thing, the concept hints Toyota has given us are possibly even weirder. The sub-1,000 pound 1/X might offer a glimpse at another type of Prius, though more realistically, the sad-eyed Hybrid X vannish concept suggests the way things are headed without the ridiculous pronunciation of its featherweight companion. If things go according to Toyota's plan for world domination, the Prius will become one of the pillars upon which the marque is built, next to the Corolla and Camry institutions.


[Source: Auto Observer]

Readers of London's Sunday Times kept telling the auto reporters that the official mileage numbers for the Prius were overstated by about 15 imperial mpg. Intrigued, the Times decided to test things out by running a Prius against a BMW 520d with regenerative braking from London to Geneva, a 460-mile trip. Then they added 100 miles of urban running to give the Prius a chance to recover ground on its proper turf.

The verdict: the conventional diesel with Efficient Dynamics beat the full hybrid by 2.2 imperial mpg, or 1.8 US mpg. This means that an executive sedan with all the mod-cons and 500 extra pounds beat the mollusk-shaped sip-tastic wunderkind known as the Prius. And the diesel's CO₂ emissions are just 32 g/km higher than the hybrid poster-child, to boot.

Admittedly, we find the test a bit unfair -- the Prius is not meant show its muscle at "75-mph into a headwind," and adding 100 miles of urban driving doesn't make up for 460 miles of autoroute. Reverse those driving conditions and then let's see who won. Still, for all of us diesel fans out there, it's a feather we won't mind putting in the cap. Thanks for the tip, George!

[Source: Sunday Times via Technoride]

Being Toyota doesn't grant you any additional immunity from simple global economics. Word from Tokuichi Uranishi, executive vice president of Toyota, is that one of the world's largest automakers is going to miss its sales target of 9.85 million vehicles for 2008.

Toyota execs cite slowing sales in the United States, Europe, and Japan as a primary factor. In addition, rising raw material costs are hurting the global automaker, which assembled 9.37 million vehicles in 2007. To top it off, a yen that hit a 13-year high against the dollar at the beginning of this week is cutting profits on exports from Japan.

It may be up to China, Russia, and Korea to pick up some of the slack. Those emerging Asian markets are active, and Toyota is looking at them for future growth. In a move towards achieving that goal, the Prius, Camry, and RAV4 sports-utility will be introduced in South Korea shortly. Sales are expected to be just 500 units per month initially, and then increase to upwards of 1,000 a month.

[Source: Automotive News, subs req'd]

Automotive News sat down with Kazuo Okamoto, Toyota's executive vice president of R&D, in Geneva to discuss the Prius and the automaker's future hybrid offerings. While the interview was short on details, when AN asked whether or not the Prius could spawn its own brand based on the popularity of the hybrid sedan, Okamoto responded in the typical parsed words of an exec talking to a reporter. "We are studying that, but I can't say what stage of the study we are in." Okamoto went on to say that utilizing the Prius' platform for other body styles – including a coupe, sedan or wagon – "is possible." Okamoto remained silent on anything of real substance, but his few comments confirmed what's been assumed for some time: Toyota is looking to capitalize on the sales success of the Prius and the green identity it's forged since its introduction.

[Source: Automotive News – Sub. Req.]

Last month, we brought you the words of Toyota president Katsuaki Watanabe who announced that at next year's NAIAS in Detroit, his company would be unveiling a pair of dedicated hybrid models: a replacement for the lamentably iconic current Toyota Prius, and a dedicated luxury hybrid from Lexus. The latter would be the first standalone hybrid model from the luxury brand, which until now has made a name for itself producing gasoline/electric versions of its standard models.

Emerging reports now suggest that the Lexus hybrid Watanabe-san alluded to in Detroit will actually be a rebadged luxury version of the next-gen Prius, taking on a "lifestyle wagon" design based on the more basic Toyota. While the notion of a lightweight Prius being laden down with Lexus-grade luxury equipment may seem at odds, somehow we doubt the Hollywood crowd will be bothered.

[Source: Motor Trend]

Click image for high-res gallery of the 2007 Toyota Prius Touring

Regarding Toyota's poster child for "green" motoring, I had never really been a fan and I'm as guilty as anyone of taking the occasional swipe at the petro-lectro hatch. Hey, it's an easy target. With some followers who see it as a kind of four-wheeled Messiah capable of preventing the sky from falling, it's easy to look at the Prius, roll your eyes, and scoff at the hyperbolic ridiculousness that is "Prius Culture." I had done all these things. Call me a hater. I don't mind. To top things off, I had never even driven a Prius. So I asked Toyota for one, figuring that if I was going to continue being a smartass, I might as well be an informed one.

All photos Copyright ©2007 Alex Núñez / Weblogs, Inc.

Honda CEO Takeo Fukui has said Honda will now take the hybrid war seriously, with a claim that, "The real competition has just begun." Honda is planning to come out with a hybrid-only model in early 2009 that will provide genuine competition for the Toyota Prius.

It seems everyone has been forced to play off the Prius' cues, such as when Fukui says that, "Until now, it has been an image-based competition, not a business-based competition." Which explains the Civic Hybrid being a misstep, because according to CNW research, 50-percent of folks who buy hybrids need the world to know it's a hybrid because they don't want people to think they are burning the remains of giant lizards.

How does Honda plan to get the consumer's attention a year from now? Primarily, sticker shock -- but the good kind. Fukui said he wants the car to come in below the price of the current Civic Hybrid, which is $23,235. The current Prius starts at $20,950, so Honda needs to count a fair number of beans if they want price alone to be the allure. Fukui did say, nevertheless, that he expected the car to have a lighter hybrid engine, which would give better gas mileage. But will either the Prius or new Honda hybrid get better mileage than the MINI Cooper D?

[Source: Automotive News - Sub. Req.]

Consumer Reports released its Car Owner Satisfaction Survey results and brands hailing from the Land of the Rising Sun accounted for nearly half of the winners. Toyota took 10 of the top 39 spots, including the Prius, where nine-out-of-ten owners said they'd buy it again given the chance. U.S. automakers didn't fare as well, only taking seven spots, but the addition of the V6-powered Ford Fusion and Saturn Aura proved that Detroit is making inroads in the family car segment. Despite many domestic models getting tagged "least satisfying" there's been a significant up tick in the U.S. automaker's standings.

Also of note, European models made up 12-percent of the list, particularly the BMW 335i and Porsche Boxster, which rivaled the Prius for owner gratification. The Hyundai Azera and Santa Fe also made the "most satisfying" cut, which is determined if 80-percent of owners said they would buy or lease the model again.

Consumer Reports' full press release is available after the jump.