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Toyota head says low-cost car needs work
You can't have it all, and Toyota is learning this lesson first hand as it struggles to develop an inexpensive, safe and well built car to sell in markets like China, Russia and Brazil. Toyota president Katsuaki Watanabe has already driven prototypes of the low-cost car, and told Automotive News Europe that he found the "level of the new car not bad." Toyota doesn't have a reputation for building cars that are "not bad", and Watanabe thinks there's a way to go in improving the car's quality. Unfortunately, that means the low cost car, the ... Read more →
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Toyota head says low-cost car needs work 2 years ago on Autoblog
You can't have it all, and Toyota is learning this lesson first hand as it struggles to develop an inexpensive, safe and well built car to sell in markets like China, Russia and Brazil. Toyota president Katsuaki Watanabe has already driven prototypes of the low-cost car, and told Automotive News ...
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