Autoblog

A recent night of excitement: driving the Camry XLE to the Super Wal-Mart. So lame, but that's not the car's fault. Like Wal-Mart, the Camry has been excoriated as a work of Satan, antithetical to all that is American, never mind where it's built. Despite the gleeful way everyone always lobs shots at Toyota's midsizer, there's a lot of virtue here. After all, there has to be some kind of hook to this car attaining such vaunted status, besides the bounce-lending automotive cult of personality. Since nobody actually reviews the Camry – we just complain about it as it outsells everything else – we rustled up an XLE powered by Toyota's 2.4-liter four cylinder and tried it out.


Photos Copyright ©2008 Dan Roth / Weblogs, Inc.

Click above for gallery of the gold-trimmed Camry

Taste: some have it, some don't. Case in point this Toyota Camry spotted in Dubai where the burgeoning middle class apparently wants to roll just like their oil-funded upper class but lack the money to secure a Rolls-Royce or Bentley. While we've reluctantly grown accustomed to customers opting for the gold-tone bright-wear instead of the standard chrome detailing – especially on cars like the Camry – this owner actually had the badges, grilles, side mirrors and wheels plated in 24k gold. Seriously.

If this somehow strikes you as a good idea, it can be yours for only 135,000 Dollars. Thankfully those are Arab Emirate Dollars, worth about $37 grand in American greenbacks. But please, if you're even thinking about it, contact us first and let us convince you of all the better ways you could spend $37k on a new car that won't instantly lose half its value the minute you take a wrong turn into a bad neighborhood.

[Source: Auto Unleashed]

Automotive times are a-changin, as fuel-efficient cars are now outselling trucks by a wide margin. Toyota's flexible manufacturing capabilities allow it to adjust to these crazy times, and the Japanese automaker is discussing a plan to build still more Camrys at its Indiana truck plant. The Princeton plant is only running two shifts right now, and its trucks and SUVs are suffering just as much as similar offerings coming out of Detroit. That makes the plant a great fit for the Camry, which sold an astonishing 51,291 units last month. Honda has already decided to increase production of the Civic, which was the top-selling vehicle in the US last month with over 53,000 units leaving the showroom floor.

[Source: Auto News (subs req'd)]

The 2008 Chevy Malibu has snatched up awards and media accolades, and JD Power data shows that customers are paying Chevy dealers handsomely to own one. The average transaction price of a Chevy Malibu is $22,358 -- $5,000 higher than the inherently uncool last-gen 'Bu. Twenty-one percent of buyers are also opting for the top-of-the-line LTZ vs. only 5% for the outgoing model.

The news isn't all rosy, however, as most of these customers are trading in other GM products to get themselves into the North American Car of the Year. Only 1.4% of buyers traded in a Toyota Camry, 1.3% swapped a Nissan Altima, and less than 1% turned in a Honda Accord. Those aren't exactly the kind of numbers GM will want to brag about, but at least the General is pulling in the equivalent of two Tata Nanos more per car than the last generation model did.

[Source: Detroit News]

Being Toyota doesn't grant you any additional immunity from simple global economics. Word from Tokuichi Uranishi, executive vice president of Toyota, is that one of the world's largest automakers is going to miss its sales target of 9.85 million vehicles for 2008.

Toyota execs cite slowing sales in the United States, Europe, and Japan as a primary factor. In addition, rising raw material costs are hurting the global automaker, which assembled 9.37 million vehicles in 2007. To top it off, a yen that hit a 13-year high against the dollar at the beginning of this week is cutting profits on exports from Japan.

It may be up to China, Russia, and Korea to pick up some of the slack. Those emerging Asian markets are active, and Toyota is looking at them for future growth. In a move towards achieving that goal, the Prius, Camry, and RAV4 sports-utility will be introduced in South Korea shortly. Sales are expected to be just 500 units per month initially, and then increase to upwards of 1,000 a month.

[Source: Automotive News, subs req'd]

click above for more high-res images of the 2009 Hyundai Sonata

The new 2009 Hyundai Sonata gets a bump in interior refinement and available power, and the South Korean automaker would like to be paid for all its troubles. The 2009 Sonata Limited saw the largest jump in price, with the new model going for $24,645, up $1,650 from the 2008 model. At the bottom of the Sonata lineup, Hyundai increased the sticker on the entry GLS by a more reasonable $700 to $18,795, or $19,995 with the upgraded five-speed automatic transmission. Oddly enough, however, the base Sonata is now $75 more than a base 2009 Camry, which is an interesting decision on Hyundai's part. With destination and delivery charges included, the base Sonata GLS is now $585 less than the base 2009 Toyota Camry, which starts at $19,380. The base Chevy Malibu LS, meanwhile, now equals the automatic Sonata GLS in price at $19,995 with d&d costs included.

With prices going up by up by seven percent on certain models, Hyundai may have lost some of its price advantage on the competition. With better quality and improved refinement, it's clear to us that the South Korean automaker is banking on Americans picking the Sonata based on criteria other than price.

UPDATE: Corrections made to pricing of base 2009 Toyota Camry and base 2008 Chevy Malibu. The 2009 Hyundai Sonata still undercuts the Camry and now equals the base Malibue in price

[Source: Hyundai]

Each month, 13 million visitors use Edmunds to research cars and trucks, and once again Honda and Toyota dominate the site's list of top searches. The Honda Civic and Accord along with the Toyota Camry lead the hit parade, followed by six other Japanese models and the BMW 3-Series. The two Japanese juggernauts also owned the top truck searches, with the fuel efficient Honda CR-V and Toyota RAV4 taking first and second, respectively. The only other automaker to crack the truck/SUV/minivan category was GM, with the GMC Acadia coming in at number five, and the Saturn VUE rounding out the top ten.

It's interesting to note that the vehicles car shoppers research most aren't exactly the the ones that produce the highest sales volume, as evidenced by the Mazda3 besting the economy car sales champ Toyota Corolla by three spots. Also worth noting is that automotive stalwarts have a much larger presence on Edmunds than do new models like the Chevy Malibu or the Cadillac CTS. To check out the complete car and truck top ten from Edmunds AutoObserver, click the read link below.

[Source: AutoObserver]

A Bayonne, NJ squirrel sadly met his maker this week after chewing through an overhead power line. Apparently unaware that eating through shielded electrical cable does not yield a pleasant surprise in the middle like what one might find in, say, a Tootsie Pop, it was "Flame On, Johnny!" for our furry friend. Off the powerline he went, falling onto a 2006 Toyota Camry parked below. In a posthumous act of defiance that may or may not have been an editorial statement directed at Toyota's "Committee to Create Interesting Cars," the little critter somehow managed to slide into the engine compartment, turning the sedan into an impromptu funeral pyre. According to The Jersey Journal, the car's owner, Lindsay Millar, is fully insured. Her coverage presumably includes arson by flaming squirrel.

[Source: The Jersey Journal via Amazon.com Automotive Editors' Blog]

Squirrel photo by grendel|khan. Used with permission via Creative Commons Attribution-Share Alike 2.0.

Toyota Motor Corp. is apparently looking into adding a new model to the assembly line at its Georgetown, Kentucky facility. That's the plant we've recently covered regarding union issues. Georgetown is currently building nothing but Camrys right now, so adding a new crossover to the mix "would help ease the plant's dependence on Camry sedans." Sure, like five million Camrys indicates they need a change. They have already added Camry Hybrid production, but it's never a bad idea to diversify to allow for market fluctuations.

The plant update would likely cost around $400 million, but wouldn't add overall production capacity or swell the work force. If and when another model is added, it is likely to be a new crossover, which would require Toyota to shift some Camry production to other facilities. They would also have to be able to build this new crossover in other Toyota plants to meet global demand. With a potential $400 million on the line, it's not surprising to hear that the Kentucky legislature is working on an incentive package for the expansion.

[Source: Automotive News, sub. req'd]

Oh that Camry, such a charmer. It's so not sitting home on Valentine's Day without a date. This time it's the Canadians giving up some automotive love, handing the Camry another trophy for its burgeoning display case - the Canadian Car of the Year award from the Automobile Journalists Association of Canada. Going home with Good Sport stickers (or plaques or certificates or whatever they get) are the Honda Fit, Volkswagen Rabbit, Lexus ES350, Audi S8, MazdaSpeed3, Volkswagen Eos and the BMW 3-Series Coupe. What a fight that must have been. The AJAC's press release is after the jump, and all their test data and performance numbers are on their site for comparison.

The award was given out today as part of the Canadian International Auto Show, where Toyota took home three more awards, one of which wasn't Camry related. The Lexus ES350 was named the best new luxury car under $50k, while the Camry LE got Best New Family Car $22k-$30k, and the Camry Hybrid also got Best New Family Car over $30k. In the photo above, that's one proud Stephen Beatty, managing director of Toyota Canada, with his company's CCOTYs.

In case you need some ammo with which to attack/support the AJAC's decision, last year's top CCOTY was the Civic Sedan, in 2005 the Mustang, in 2004 the Mazda3 and in 2003 the 350Z. The Altima won in 2002 and the PT Cruiser took top honors in 2001.

Thanks for the tip, Peter!