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17Japanese Price Wars: Honda counters Toyota with largest lease deals ever

Toyota commands about a 15.5-percent share of the U.S. market so far this year. That's the same share it had a year ago, before its recall marathon began. Analysts studying the market have suggested that Japanes automaker's brand perception hasn't taken that big of a hit with the wider public, but Toyota has also dipped heavily into incentives and price dropping in order to keep moving its metal. Those are two corners of the retail world you don't usually find Toyota, and the move has apparently

20Dismal April motivates Toyota to increase production and incentives

With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional nee

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